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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

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Be a better listener, part one: Mastering the Most Overlooked Communication Skill

25 April, 2011 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. note: this week celebrates Administrative Assistants and this series of articles gives some of the best advice possible for good working relationships. Without listening, it's hard for anything constructive to take place in the church office—give yourself a gift—read all three parts as they are posted, and learn to listen well.

“I know you believe you understand what you think I said, but I’m not sure you realize that what you heard is not what I said.”

This classic statement proves the point: communication is not easy.

Listening and hearing are not the same.

Americans spend at least 80 percent of their waking hours communicating—speaking, listening, texting, emailing, reading, and writing. The form your communication takes varies, of course, depending on your lifestyle, but a common rule of thumb says that on average 9 percent of our communicating is done by writing, 16 percent by reading, 30 percent by speaking, and 45 percent by listening. Factoring in email, tweets, and instant messaging, we might adjust the percentages a bit, but taking in information (listening in one form or another) still takes the lion’s share of communication time.

Verbal skills enabling you to express yourself and get your point across are vital to your ability to do your work well. But equally important for the Christian professional— perhaps even more important—are listening skills. Every day you have an opportunity to work better, serve better, minister better by listening better.

The idea of listening as an acquired skill may be unfamiliar. Many think of listening and hearing as the same. Not so. You can hear and never really listen. Hearing is entirely passive; listening is an active process.

Often the more you hear, the less you listen. You are inundated with noise and messages every day. You are aware of the sound. Though you may not even try to comprehend what is being said, though you learn to filter out much of the noise around you, you hear it. In fact, you may become so used to filtering out sounds that even when you try to listen, you cannot. Listening, unlike hearing, is a skill that requires understanding and grasping the idea. Listening gives meaning to the sounds you hear. Because few of us have been trained how to listen, most of us are rather poor at it.

But you can master the art of listening, our most neglected communication skill.

Three levels of listening

You learn to become a good listener the same way you learn to become a good speaker: discover the system and practice. Just as some speakers are better than others, some listeners are better than others. Similarly, as a speaker your performance will vary. Your performance as a listener can vary too.

Each of us listens on at least three different levels, each requiring a higher degree of concentration and sensitivity. You may use all three levels during the course of the day.

At the first level, marginal listening, little real understanding occurs because you are preoccupied with your own thoughts. You tune in and out, following the discussion just enough to get the gist of it. A speaker generally knows when the marginal listener is not paying attention.

At the second level, evaluative listening, understanding is superficial. You stay emotionally detached, and do not actively participate in the communication. You ask no questions and give no feedback. You may even fake attention while really concentrating on what you want to say when the speaker is finished.

The third and most effective level is active listening. The active listener is sensitive to the meaning behind the speaker’s words. You are totally attentive, watching for overtones and body language. You show both verbally and non-verbally that you are there for the speaker. This active listening behavior is known as “attending.” Attending is one of the biggest compliments you can give as a listener.

Little instruction in listening
When it comes to teaching communication skills, schools traditionally concentrate on reading and writing. Some instruction is directed toward verbal skills, but virtually no instruction is given in listening, the skill we actually use most in life. As a result, the average adult listens at no better than 25 percent efficiency.

One obvious difference between written and verbal messages is that if you do not understand or remember a written message, you can go back to it later. It is permanent. But, usually, what you hear is fleeting; either you get the message right, remember or note it, or it is gone. Retention is essential.

We don’t do so well, despite the fact listening as a way of taking in information is used far more often than reading. Immediately after listening to a ten-minute presentation, the average person understands and remembers only about half of what was said. After 48 hours less than 25 percent is remembered. Perhaps this is to be expected in a society that places tremendous value on speaking and seldom recognizes the value of listening. People who speak out are generally seen as assertive, capable, and in control—even if what they say is of little value. The quiet listeners, on the other hand, may be perceived as lacking in confidence. Yet, it is often the listeners who have the best grasp of situations and a greater insight into possible solutions.

Becoming an active listener involves sharpening your ability to understand, evaluate, and respond to what you hear. The single most important element in your ability to do these things is not intellect but attitude. You must realize the importance of listening, want to improve your skills, and believe that you can.

_______________________________

Series of the Three Articles on Be a Better Listener by Gayle Hilligoss

Click on any of the links to go to the article:
Be a better listener, part one: Mastering the Most Overlooked Communication Skill by Gayle Hilligoss

Be a better listener, part two: AIM, the three significant aspects of listening by Gayle Hilligoss

Be a better listener, part three: Ten techniques you can start to use now by Gayle Hilligoss

 

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Filed Under: Columnist Gayle Hilligoss, Communication Teams Tagged With: church bulletins, Columnist Gayle Hilligoss, how to listen, Listening Skills

Webinar: Why your church needs to create Multi-channel Communications, or why you can’t just put your church bulletin on the web and be done with it

7 March, 2011 By Yvon Prehn 2 Comments

What is the best communication channel for your church to reach people  today? Do you put everything, including your church bulletin, on your website and quit? Or is social media the answer to all your needs? Is print outdated or is it essential? Given that churches have limited time, money, and resources, how can we know we are using all of them in the best ways possible?

This webinar may surprise you with some of the proposed answers, especially with what it has to say about the continuing importance of a printed church bulletin. The webinar would be an excellent one to show during a staff meeting and to discuss following the viewing.

Below the video is a PDF of handouts for the webinar and these are for Effective Church Communication Members only. For ECC Members there is also a link to the ebook: Are Written Bulletins Still Needed in the Church?

Here are the handouts that go with the video.   Print them up ahead of time, so people can take notes.Church Handouts Mulit channel

Just click on the image and the PDF will open on your screen for you to print.

 

 

 

 

 

The ebook, Are written bulletins still needed in the church?, is also free for Effective Church Communication Members. CLICK HERE to go to it.

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Filed Under: Church Bulletins Tagged With: church bulletin inserts, church bulletins, Communications, multi-channel communications, yvon prehn

GREAT Church Bulletin Sample: order of service, newsletter, evangelism tract, refridgerator reminder and more–all on ONE sheet of paper

3 February, 2011 By Yvon Prehn 2 Comments

This church bulletin sample is truly an example of genius in layout and design. I'm not using that description because of its use of fancy graphics, but because it packed in essential communication components, including an order of service, place for sermon notes, announcements, a gospel presentation, and a weekly schedule that is ready-to-post on the refrigerator, all the parts that a church needs for its various audiences all into ONE piece of 11 x 17 paper.

It is a few years old and you will want to modify for your church, but the idea, the layout and the essential communications it packs into one piece of paper are timeless.

This was sent in as part of our Great Idea Swap, where church communicators share with church communicators.

Below  are two images of the bulletin for everyone to view.


How it works and how it was created

[Read more...]

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Filed Under: Church Bulletin Samples, Church Bulletins, TEMPLATES Tagged With: Church Bulletin Sample, Church bulletin template, church bulletins, Communications, great church bulletin, Great Idea Swap Sample, one page church bulletin

Order of Service in church bulletin, a contemporary and a liturgical example

6 December, 2009 By Yvon Prehn Leave a Comment

There are many ways a church can improve the order of service to make it more understandable to visitors. Below are two of my favorites, sent to me from seminar participants.  One is from a contemporary church and the other is from a liturgical church. Both have many ideas that can make the impact on and response by visitors very powerful.

Many seminar participants have asked for these and I've reprinted them following:

An order of service for a contemporary church:

The following is from a church bulletin for a contemporary, charismatic church. It didn't assume folks knew anything about what would happen and they explained in this way:

Our Worship Service: thanks for joining us today! We will begin with about 30-40 minutes of singing. Feel free to sit, stand, sing, dance or just listen as we express our worship to God using all of our heart, mind, soul and body. If you don't know the songs, hang on, we'll sing them a couple of times-and don't worry, we didn't know them at first either.

The Message: A time of practical teaching from the Bible.

The Offering: This is a time for church members to share with the church financially how God has blessed them. If you are a visitor, don't feel you have to contribute-the only gift we'd like from you is your Connection Card. Consider this service our gift to you!

Prayer Time: there will be people up front after the service to pray for any needs you may have. Please come up if interested!

Refreshments: Join us for coffee, lemonade and munchies in the lobby after the service.

The above bulletin wasn't complex or fancy, but a stranger would know what to do and wouldn't feel awkward. {+}

(ed. note: since the book came out, quoting this, a number of churches have used the following statment either on the cover of their bulletin or as a header on the service order page: "Feel free to sit, stand, sing, dance or just listen as we express our worship to God using all of our heart, mind, soul and body")

Explanations in a liturgical bulletin

This style of service has it's own challenges. Though many in many Lutheran churches and in churches with a similar worship style, have the words of the service printed out, a person who did not grow up in the tradition may not have any idea the meaning of what they are reciting.

As a solution to help visitors feel welcome, some churches provide a running commentary down the left-hand margin of the bulletin that explains what is happening. Below is an example.

On page one this bulletin had the traditional headings of Invocation, Confession and Absolution and Introit of the Day. To the left of each of these sections were the following explanations:

"Invocation" means "calling on" and here we call on the Lord's presence.

In the "Confession" we name our sins silently before the Lord and accept responsibility for the harm they have caused in our relationships with God and each other.

In the "Absolution" the Lord speaks through the office of pastor to apply the forgiveness Jesus won for us on the cross to us in a personal and public way. (John 20:23).

"Introit" mean's "entrance" in Latin. Now that we have been washed clean of our sins the pastor enters into the altar area. The Introit usually comes from a Psalm.

This bulletin continues in this way and provides excellent help in understanding for a visitor. Every church has terms that might not be familiar. Take time to explain them and it will do more to market your church positively than an expensive billboard on the freeway.

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Filed Under: Church Bulletins Tagged With: church bulletins, Communications, yvon prehn

Church Bulletins, how to create simple, clear layouts for them

4 December, 2009 By Yvon Prehn Leave a Comment

I've often said in my seminars that church bulletins are the most effective piece of Christian literature printed today outside the Bible.

I say that because they are often the first piece of Christian literature visitors to your church from our post-Christian world see.

They must clearly communicate what is going on and the basics of the faith or people will be confused and walk away. Below is a PDF of a number of simple examples:

Church bulletins are the first face of your church and the Christian faith to visitors. This section will help you make clear and simple ones that communicate effectively.
Church bulletins are the first face of your church and the Christian faith to visitors. This section will help you make clear and simple ones that communicate effectively.

PLEASE read the many other articles in this section on bulletins for additional specific advice on what to include.

This PDF will give you some ideas for how to create your own very simple layouts and basic bulletins. To download it, click here or on the image.

note: this PDF is from Yvon Prehn's archives and is the only format of this article available presently. Not the greatest quality to be sure, but shared with the belief that the content is useful.

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Filed Under: Church Bulletins Tagged With: church bulletins, church outreach, church visitors, Communications, seeker sensitive, yvon prehn

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