The reasons for doing more on Mother's Day that focusing solely on celebrating Moms has to do with the overall approach of the Effective Church Communications ministry.
Bear with me for a few minutes while I explain (and if you are super busy, just go HERE for free Mother's Day Templates).
Brief background of the philosophy underlying Effective Church Communications
I never imagined when I was astounded with the technical ability of the IBM Self-Correcting typewriter that I'd be communicating today creating images in Canva, doing podcasts, and training videos for church communicators on the web that reach the world.I imagine those starting out with the technology we have today will look back, should they and this world last, and be amazed at what they will use in church communications five decades from now.
Tools are essential, but often a distraction
Though technology and the tools we use to communicate have continuously changed from the use of clay tablets to the Internet (though the pace has accelerated greatly), a human tendency continues to focus on the tools as THE most important ingredient to communication success. At one time it was radio that would reach the world, then television, then the Internet came along and gave birth to the myriad of technologies today.
A bulletin with color added was a big deal at one time; now churches worry that they aren't posting enough on all the latest social media channels.
Each time a new tool appears we loudly proclaim THIS IS IT! Conquer this or that tool and the world will be reached for Jesus. Or at least we'll have a new tool to try. [Read more...]