Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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5 Simple Ways to Work Smarter in the church office and at home

27 May, 2014 By grhilligoss@gmail.com Leave a Comment

 5 ways to work smarker
Working smarter, not just harder is the best way to get church communications work done.

Working smarter is a much better option than working harder. What works for other ministry assistants can work for you.

• Know your pastor’s preferences
Every supervisor has his or her own way of doing things, preferred ways of having jobs done. To work most effectively, discover your boss’ preferences and make them yours. Observe and ask. Find out the best times and best ways to present information. Some like written memos; others prefer verbal reminders. Some are morning people; others function better later in the day. Rather than trying to change the pastor’s work style, tailor your own style to complement it.

• Organize steps in assignments
Make an action list and/or routing slip for every project. Attach it to the folder—paper or digital—containing your working documents. As you work, note any course corrections: this works, this doesn’t work, this is a better way, whatever. For recurring projects, copy the list. It becomes a blueprint for how you, or someone else, can best handle the project next time.

• Go after elephants
When it comes to time management, observed writer Peter Turla, we go hunting for elephants and end up stomping ants. In other words, we establish priorities and then ignore them to chase after the easier prey, the little stuff that diverts our attention from the primary target.

Elephants are the few tasks among many—those that give the best return for time invested, that the pastor notices as work well done, that move you toward your goals.

Ants, the busy work tasks, are always more plentiful on any to-do list. The problem with wiping them out is that while the list is shortened, we achieve little of significance. The elephants remain to grow stronger and more difficult to ignore or to bring down.

Become a better big game hunter by asking yourself the classic question, “Is this the best use of my time now?” If the answer is no, hunt an elephant.

• Take your organizational skills home
Working smart isn’t just for church. “Trying to clear off the kitchen table for a place to pay bills, I realized that as organized as I was at work, I was a mess at home. That’s when I got serious about home office space.”

Managing bills and important home documents can be so much easier with workspace and files modeled after an effective office system. Purchase a small file cabinet or use a portable one that can be tucked away. If you have a desk with file drawers, all the better. Supply your space with stamps, envelopes, pens, tape, everything you need to manage well.

• Enlist help when you need it
Even the most efficient assistant can use a helping hand now and then. Delegating lesser tasks allows you to focus on responsibilities only you can handle.

“When I recruit a volunteer for our office,” writes one successful office manager, “I call a carefully chosen person and ask her if she could serve as ‘assistant to our assistant’ one day a week for the next month.”

Matching the person to the task is vital; assistants are more likely to be there when you need them if what you ask them to do makes good use of their abilities. Once you have given clear instructions on what is to be done, how and when, let the assistant do the job; be available for questions. Your helper may not perform the task as well as you or the same as you.

Guide a little if you must, but don’t take over. You have other jobs to do. You are working smarter!

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Filed Under: Church Communication Management, Church Office Skills, Columnist Gayle Hilligoss Tagged With: church office management tips, effective church office procedures, work smarter in the church office

Take a minute, watch this and be encouraged because like Jesus calmed the storm he can calm our hearts

25 May, 2014 By Yvon Prehn Leave a Comment

This week your devotion is a short encouraging video:

Life gets stormy--but it shouldn't bother us because we know the one who calms the storms. He made the water, the waves, the storms, and winds. He is master of all and He loves us.

Take a little over a minute--watch this and let your heart be encouraged in Jesus.

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Filed Under: Misc. Advice and Articles Tagged With: encouragement for ministry, Jesus calms our fears, Jesus calms the storms

How to create “ministry motivating communications” and tips for photos, writing, creating videos in them

25 May, 2014 By Yvon Prehn Leave a Comment

 http://www.animoto.com
You don't have to yell to get people to motivate people in ministry--here is a video program that will help.

In ministry we want people to respond to our message with tangible actions and to do that we need to create what this training article refers to as "ministry motivating communications."

In contrast to administrative or teaching communications, the purpose of ministry motivating communications, is to create a change in the lives of your audience. That change might be to encourage them to grow in their walk with Jesus, to become involved in a ministry, to donate time or money, to be challenged to share their faith. To be most effective creating these behavior responses, ministry motivating communications must involve the hearts and emotions of your audience in addition to their minds. When the heart is involved, people are more likely to take action. And to involve the heart, it's helpful to stimulate emotions to drive that response.

An important point needs to be clarified here. This isn't about creating artificial, falsely generated, ramped-up emotions. This is not about by-passing the mind—solid facts, statistics, and examples are part of the foundation of our communications, but to motivate to action, conviction, and life change, we often need to go beyond the facts.

Children dying of hunger; children without education or drinking water, young people sold into slavery, these issues and many more are worthy of our deepest emotions. We should cry. They should pull at our hearts. Some situations should make us sick to our stomach and angry.

When Christians do not grow in their faith, when they act in disobedience to God's Word and harm themselves and others, when they do not walk worthy of their calling and cause the Lord shame, whether from lack of teaching, not knowing any better, or outright disobedience, we shouldn't be indifferent. This is not how the Christian life is to be lived.

These situations need to be changed. The task of the Christian communicator is to share situations and stories, physically and spiritually, locally and globally, so that people will see the needs, feel them in their hearts, and respond in concrete actions.

We can do that in print and online writing, and in addition, video gives us a powerful tool to create ministry motivation communication. [Read more...]

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Filed Under: Fall Festival and Halloween, Video, how-to Tagged With: how to fundraise, how to get people to volunteer in church, ministry motivation

Verses on Discipline for Church Communicators

19 May, 2014 By Yvon Prehn Leave a Comment

The field of church communications is challenging in part because there are so many things to do and so many potential distractions in life, in the church office, and online. The following verses, mostly from Proverbs, remind us of the importance of building the character trait of discipline into our lives. As you read through them, think about how you might apply them to your work in church communication.

The proverbs of Solomon son of David, king of Israel: for attaining wisdom and discipline; for understanding words of insight; for acquiring a disciplined and prudent life, doing what is right and just and fair.(Prov. 1:1-3)

He who heeds discipline shows the way to life, but whoever ignores correction leads others astray. (Prov. 10:17)

He who ignores discipline despises himself, but whoever heeds correction gains understanding.(Prov.15:32)

Like a city whose walls are broken down is a man who lacks self-control. (Prov. 25:28) One who is slack in his work is brother to one who destroys (Prov. 18:9)

Be very careful, then, how you live—not as unwise but as wise, making the most of every opportunity, because the days are evil.(Eph. 5:15 -16)

Discipline is an essential skill for church communicators. Consciously work to make it part of your life.

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Filed Under: Misc. Advice and Articles

Q&A: How to report church financials in the weekly bulletin

13 May, 2014 By Yvon Prehn 4 Comments

Church finances
Church finances is a topic that should be communicated consistently and clearly in the church bulletin.

I recently got an excellent question via email about church communications and church finances and wanted to answer it here:

Question:

Do you have any suggestions on how to report church financials in the
weekly bulletin?

My answer:

First of all, let's establish the fact of whether or not to put financial information in the church bulletin at all. After we do that, we'll then look at what to include and then some tips on design and placement.

Why put financial information in the bulletin

There are some churches that don't do this for a variety of reasons, but this is a mistake. Here are some of the reasons why it's important:

  • The staff does not have time to individually discuss the financial situation with each person in the congregation.
  • Churches need money to function; this is not something to be ashamed of, but to be treated honestly.
  • The church is a family and every family needs to know its financial status.
  • If you don't share, the finances can be seen as a staff secret and not a shared responsibility.
  • People need to know where the church is financially so they can give and pray.

What to include in the bulletin about finances

On a weekly basis include:

  • What was given for the past few weeks AND what was budgeted. It's also nice to include the sum over and under (saves people trying to figure it out).
  • The reason both numbers are important is that if you only give what comes in people have no idea if that meets the budget or if it falls short. Numbers without context don't mean anything and don't provide either cause for praise or concern.
  • If you conducted a special offering, also include the results of that.
  • If you have a special offering coming up, let people know and what your goals are for it.
  • Have a link to your website where you have year-to-date totals and other information that might be useful, which I'll explain more below.

Periodically:

Additional information on Biblical giving overall and the specifics of how it is practiced in your church can be shared in shortened form in the bulletin, in longer formats on your website, and in the church newsletter. Here are some suggested topics:

  • Provide church giving information, for example, if you use envelopes, how people can get them. For unchurched visitors this can seem very confusing.
  • Church budgeting process—how the church decides how much money is needed each year.
  • Designated fund giving rules—many churches have rules about what goes into the general fund and what qualifies as designated funds. A several years ago a church I was working with in the same church newsletter had a lengthy plea for people to give more to the church because of a serious budget shortfall. In the same newsletter there was an article about a huge memorial donation given to the music department for organ repair. Needless to say, the church office got a number of very confused and a few angry inquires the following week. They contacted me and asked if they should put out an article explaining the difference between the general fund (which was seriously low) and designated giving (which was the source of the memorial donation). My answer: "YES!  Do it immediately and explain the difference in detail!"
  • Biblical teaching on the commands and benefits of generous giving.
  • Sound financial family resources.

Design of your communication

The key characteristics of church financial communication are that it should be:

  • Clear
  • Understated
  • Tasteful
  • Consistent

A simple chart in the same place every week works well. A simple, clear headline, something like "Church Financial Report" is all that is needed. I've seen many well-done ones in the bottom corner of a page of the bulletin. However, don't make it the last page—you don't want that to be the last thing people see when they are reading information about your church.

One more thing

The church bulletin is not the place to share lengthy pleas for money or to post dramatic appeals.

I will never forget a church bulletin that said in huge letters across the front:

Bridge to the future is taking place!

XXX amount given so far; XXX to go….

Have you made a pledge yet?

I doubt if anyone visiting the church for the first time that Sunday would be highly motivated to return. Something like that confirms a fear many people have about churches that all they want is your money.

Critical giving needs and similar information is better communicated in a letter or emails to committed members of the congregation. Again, remember the church is family and we don't share our entire financial situation with everyone who visits our homes.

As with many things in the church, ask for the Lord's wisdom and share your financial information "decently and in order" so that He will be pleased and your church will be a good witness to the world of financial integrity.

 

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Filed Under: Church Financial Communications, Church Plant Communications Tagged With: church bulletins and money, church communications about money, writing about money in the church

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