PODCAST: Don’t default to Magical Thinking when planning your seasonal outreach

PODCAST INTRO:

Easter is fast approaching and as we look at all the work ahead, don't you wish that people would magically appear at your events after one announcement from the pulpit or one notice in the bulletin and in social media?

Not only that, wouldn't it be wonderful if they'd magically come back and start attending the church regularly after one visit?

But we know it probably won't work out like this will it?

Hi, I'm Yvon Prehn and Welcome to the Effective Church Communications Podcast!

Today our topic is:  Don't default to Magical Thinking when planning your seasonal outreach

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You might protest that you would NEVER count on magic to do anything in the church and mean it. But unfortunately, the communication actions in many churches tell a different story because. . . . .

Magical thinking takes place when you assume that simply by doing certain things, you will get the results you want without actually doing the hard work you need to do to get them

And sadly, churches do this all the time and wonder why they don’t get the results they want from their outreach.

In today’s Podcast we’ll go over FIVE examples of Magical Thinking in church seasonal communications, why they don’t work and what you need to do instead of Magical Thinking to assure the response you want at your church for your seasonal celebrations.

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