Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Constant change is not necessary for effective church communication

5 March, 2010 By Yvon Prehn Leave a Comment

A current conference advertises itself with this statement:

Constant change is necessary to reach our culture with the unchanging message of Jesus Christ.

Why?

On what basis?

It can't be on the basis of any kind of current marketing theory. Consider some of the most successful brands today:

  • Has Coke ever changed its logo colors?
  • Has Nike ever changed "just......"  you know the rest of the statement.
  • Did the Olympic committee alter its logo from interlocking rings to interlocking squares to keep the image fresh?

Many time-honored brands have not changed their distinctive characteristics for years and they won't. They know that change would be deadly to their brand identity and profitability. There is nothing intrinsically good or beneficial about change. In fact, change can be a destructive and distracting—especially for churches.

Why churches need to be very cautious when it comes to change

Many studies have shown that churches that consistently grow and prosper are ones that have the same pastor/leader for a long period of time. From many years of studying church communications I've also found that to be true.

In addition, many of the successful churches I have studied have a consistent (not constantly changing) communication program.  This doesn't mean you never do new things, add new channels or update material, but it does mean that you do not change for the sake of change or because the person doing it is bored.

We must be very careful about change because in church communications, it is very important  for the communications to be clear and to reflect the strategic vision of the church. Today people's lives do not revolve around the church, Christian values and vision are completely foreign to the mindset of many unchurched people and for the vision to be clear it needs to be explained and reinforced continuously. Constant change is not conducive to the clear retention of a vision.

If people only attend once a week, the reasons why discipleship, growth in the faith, and in the knowledge of God's Word are important and need to be consistently repeated. When one month the church emphasizes one program and the next month some new thing is the latest and greatest, and then the following month a new program or worship system is the big thing, it's hard to know what is really important.

When everything is changing, nothing is valued

If the only goal of the church is a big Sunday morning service that is lively and loud, maybe change is necessary.

But if you want to be known as a place where people can find God and where they can study a Book that will change their lives for time and eternity, if you want to provide a haven for the world-weary instead of just one more event to compete with over-booked schedules, change is not the priority for good communication.

People's deepest spiritual needs are not for flashy, constantly-changing church services, websites, or colorful, slick-printed bulletins. People's hearts are desperate for churches that know the truth, teach it, and are strong, confident, and consistent in their presentation and teaching of truth.

Change for the sake of change accomplishes nothing but confusion for your people and exhaustion for your staff. As another time-honored marketing slogan says, "just say no" to unnecessary and frivolous change.

Print Friendly, PDF & Email

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Tweet
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Pocket
  • Click to share on Reddit (Opens in new window) Reddit
  • Share on Tumblr

Related

Filed Under: Misc. Advice and Articles Tagged With: change in churches, church marketing, Communications

Please share your thoughts, comments, questions!Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Link to Easter Templates of all sorts

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Recent Posts

  • Social media images for Easter with challenging messages
  • From our vault: Everything you need for Easter: Templates, strategy, inspiration and encouragement for all your Easter communications
  • Why just “Come to Easter at Our Church” isn’t enough–FREE invitations with short, but powerful messages
  • ESSENTIAL Christmas Communication advice and free tools to implement it
  • A Free Template of the Christmas Story and short gospel presentation based on “Hark the Herald Angels Sing!”

Most read posts

  • Bulletin inserts or social media content for Father's Day; poetry, challenges, encouragements
  • A Prayer for Graduates, Free flyer, bulletin insert
  • An important reminder for Father’s Day that not all the men in your church are married Dads or Dads at all
  • Father's Day and Men's Ministry Templates
  • FREE PRINT TEMPLATES
  • Six Steps to Simple filing
  • Q&A: How to report church financials in the weekly bulletin

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Copyright © 2025 · Enterprise Pro Theme On Genesis Framework · WordPress · Log in