Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

One Mother’s Prayer, a free and inspiring story for however you want to use it for Mother’s Day

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One Mother's Prayer
This piece a perfect handout for Mother's Day or any time you want encourage people to pray for children.

This short piece, One Mother's Prayer, is a true story that is both an encouragement to pray for children and an assurance of the power of prayer to change a destiny.

It has been published more times than anything else I've written. It was first published in Today's Christian Woman magazine. Then in their Best of Ten Years of writings, it has been reprinted and republished all over the world, and it continues to bring tears to the eyes of any group I read it to. You are free to use it any way you want and share it however you want.

Below is a Free ZIP FILE of PDF formats: 2 more 8 1/2 by 11 plus 4 other versions on half sheet size plus the jpgs of the larger files and an MS Word text file if you want to create your own publication. The text file and the link to all the other downloads are after the images below if you want to use it in a newsletter or social media.

This is a great resource not only for Mother's Day, but any time of the year for Mom's groups and prayer groups.

Last year (2019) I also made a PODCAST recording of it. Here is the embed code if you want to put it on your website or any kind of social media:
<iframe src="https://anchor.fm/yvon-prehn/embed/episodes/SPECIAL-PODCAST-Yvon-Prehn-reading-One-Mothers-Prayer-e3usu0" height="102px" width="400px" frameborder="0" scrolling="no">

You can listen to it here:

Full Page Size Print versions of One Mother's Prayer

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Half-page size One Mothers Prayer (two additional ones on Members PDF that aren't shown here)

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Text of One Mother's Prayer--

Her worst fears had come true. Her son had become involved in a strange mystical religion. She had such high hopes for him. Since his infancy she prayed God would touch his life. Her husband wasn’t a Christian and sometimes, in a temper, would taunt her praying, but she kept on.

Her son grew up in a small town. The family owed their home, but they weren’t wealthy. Determined their son would have a good education, they scrimped and saved to send him to school. Somehow his brother and sister didn’t receive the same attention or prayers.

He did extremely well in school. People began to notice his brilliant mind. A prominent citizen of the town set up a scholarship for her son’s graduate studies. She was so proud. Her joy diminished with worries about his spiritual health. He attended church some, but he refused baptism. And there were little incidents—stealing, things like that. She worried and she prayed.

He excelled in graduate school and finished with high expectations. But his religion . . . his letters contained long explanations of finding true reality and speculation how reality divided into darkness and light. Jesus was not truly God incarnate, he said, but an example of pure light entrapped and suffering in matter. He had always been good with words, but these words wounded her.

She decided to visit him. She thought her heart could stand no more pain, but she was wrong. He was living with a girl and they weren’t married. They had a son. She was a grandmother, but she couldn’t be proud of it.

In desperation she explained the situation to her minister. He told her that the son of so many tears could never come to destruction. Somehow the message seemed from God.

The years passed. Her son was unhappy with his job; he was often ill. He left the girl but kept the son. Finally he became disillusioned with his mystical religion and began to question her about God. He started to go to church again. There he found Christian friends and questioned them. He began to read the Bible.

Her prayers increased. Her husband died, but he had become a Christian in his final illness. She, too, grew weaker, older. She feared she would die before the prayers for her son were answered.

Her grandson was a teenager now and she went to visit. A changed son met her—a son hungry to know about God, asking questions, requesting prayer. A son who would one day rush to tell her he had given his life to God by trusting Jesus as his personal savior. At Easter her son and grandson were baptized.

Their times together now were so precious, talking about the Lord and praying together. Her prayers overflowed with thanks but still she desired much more for her son. She knew her son as a Christian less than a year. In the August after his Easter baptism she breathed her last and went home to the Savior, to whom she had spent so much of her life talking.

She never saw with earthly eyes the great man of God her son became. She never heard his great sermons or read writings that determined much of Christian theology. She never knew her son’s insights would jog Martin Luther into seeing that one is justified by faith alone. She would never hear her son’s words that caused so many hearts to consider Jesus as Savior:

“Thou hast made us for thyself, oh Lord, and our hearts are restless until they rest in thee.”

Every part of this story is true—the mother who prayed was Monica, the mother of St. Augustine.

Download section:

CLICK HERE to download a ZIP file that contains:

* All of the One Mothers Prayer versions
*MS Word text file of the text for you to use in any way you want
* MS Publisher Original files (you must have MS Publisher to use this file)
* PDF Files
* Resizable jpg files

After you download the file, SAVE it to your computer, then click on it to "unzip" it and the files are ready for you to use.

—

Why inviting people to “Easter” at your church may not get a great response and what to do about it

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A simple Easter card
Many of the church outreach pieces I've seen this year are similar to this. They might look nice, but what do they communicate?

A number of years ago, George Barna released one of the results of his studies where he found that over 46% of the random audience surveyed did not know the true meaning of the word "Easter."

I would imagine that statistic hasn't changed much if at all since then.

To most people, Easter is about bunnies, chocolates, and spring flowers. And though we enjoy those things, it's important to remember that Easter is about the pivotable event of cosmic history when the incarnate son of God rose bodily from the grave after giving his life as a payment for our sins.

I'm not writing this as a hand-wringing, oh isn't the world awful observation. For church communicators, it poses some serious challenges. Let's look at them along with some suggested changes.

We need to remember that our audience probably doesn't give the same meaning to religious terms we do

Let's get practical. In looking at many designs church communicators are sharing online, including the ones from some of the major marketing groups, it seems like the majority of them prominently feature the word "Easter" with a variety of designs often surrounded by flowers or colored designs. They all look good, but what do they communicate? [Read more...]

Clarify the meaning of Easter in all your communications

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It's not just about Bunnies!
It's not just about Bunnies! We need to be intentional to explain the true meaning of Easter to our communities.

It starts with candy. When shopping for Easter basket goodies, you may notice that you seldom see the chocolate crosses that were sold in the past—today, it's all bunnies and chickies and happy little candy eggs.

Even more than at Christmas time, we need to remind our communities that Jesus is the reason for the season. Easter is the pivotal point of our faith. It is the turning point of all history, when the God who became man in Jesus died on the cross and ROSE from the grave. That is what we celebrate, not a bunny dispensing chocolate eggs. [Read more...]

PLAN NOW for what you will do for the Sunday AFTER Easter, so people will return

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Invite people to engage with you after Easter
Invite people to engage with you after Easter for a lasting impact on their lives.

One of the biggest challenges for churches is how to get people to come back to church after holidays and special events. There are many things you can do that I'll be sharing but now is the time for the most important thing you need to do to get people to come back after your Easter celebrations.

You need to schedule an event to give people a reason to return.

No doubt you'll do a fantastic job in your Easter celebration, but think about the people who perhaps came to your Easter service because a friend or family member asked them or the church was holding an event for their children. Easter may have brought up questions. People new to the message of Easter may find themselves asking:

Did Jesus really rise from the dead? And if he did, what does it mean to me?

Plan ahead for your church to answer those questions

There are many ways you can do this. Some that have worked well for churches in the past include:

  1. A sermon the Sunday after Easter entitled "Is there really life after death for me?" The pastor of a large church in Colorado Springs preached a similar sermon for many years the Sunday after Easter, they advertised it well at the service and to the community. As a result, they always had as large of a turn out than they did for Easter Sunday. If you've done a good job of presenting the resurrection of Jesus, answering the question of "what does it mean to me" is a natural follow-up.
  2. You can invite them to a series of seeker Bible Studies. They can be something created by your church looking at the life of Jesus or you can use a program like Christianity Explored, which is an excellent presentation of the life of Jesus for people outside the church using the Gospel of Mark. I highly recommend you look at it.
  3. You can invite them to "Latte with the Pastor." I've recommended this a number of times and in many situations, but the basic idea is to follow up with guests (you did use connection cards, didn't you? If not, please see the materials on them and use the free downloads for them) who gave you their information with coupons for a free latte or two and an invitation to join the pastor to "ask any question you want about the Christian faith" at your local coffee shop. I've made a set of postcards to help you do this. Here they are and the link is at the end of this article:

There are many variations of this that you could do: asking people to come to a dessert at church for open-ended discussions, or for people in the church to have small groups in their homes or whatever would appeal to the age group or community you are ministering in. Whatever you choose, the idea is to do something to engage people outside the church to return to ask questions they have about Jesus.

DO THIS NOW

As you get closer to Easter itself and in the midst of Easter celebrations you'll be too busy to think about what to do after Easter. You need to plan ahead. You need to get all the materials done and ready for it or it won't happen.

Of course, you'll be tired after Easter. Exhausted most likely.

Many pastors take the week off. Taking that time off to rest is understandable, but if you do you miss out on an incredible opportunity to make a lasting, perhaps eternity-changing connection with the people who came on Easter Sunday.

This year, push through the exhaustion, remembering Jesus, "who for the joy that was set before him, endured" and connect with the people you challenged at Easter and lead them to an eternal relationship with Jesus. That is what He came to bring about. It's your task to make it happen in your community.

For follow up materials, go to FREE TEMPLATES for Easter follow up here: https://www.effectivechurchcom.com/templates/easter-templates/#toc-3

While you are there, look around—there are lots of FREE TEMPLATES you can download and use for all aspects of your Easter Celebrations.

10 essentials to prepare your church website for Easter

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Unchurched people will check out your website.
Unchurched people will check out your website if they get an invitation to your Easter service. And it won't be to listen to your praise music or admire your inspiring graphics. Here are some things to consider.

With the importance of digital information to people today, it is incredibly important that your website be ready for Easter or any special event. Before they meet your welcoming people, have fun at children's events or hear your challenging sermon, chances are they will go to your website. In large measure, whether they visit your physical church or not, may in large measure depend on what they find on your site.

Unchurched people visit church websites for the same reason they visit the website of any secular company—they are checking you out. They see an advertisement (your Easter invitation) and then go to the website to find out the details: who you are, what you are selling, how easy is it to find out information and get answers, if you are worth a live visit.

Potential customers form an opinion about a company by their experience on the website. If a company has not updated its website in months, if links don’t work, if the website is filled with splashy images but little real information, if all the terms are insider jargon (whether it's about a product or a church), if emails are not responded to quickly, a potential customer most like won’t care about learning any more about the company, let alone visiting.

Keep in mind that the visitor you sent an Easter mailing to doesn't know how nice your people are or how powerful the preaching is, or how the music will inspire them until they come to your church. Your website is what often stands between your invitation and their response.

Here are 10 suggestions to make your website one that will result in a visit to your church

1. Answer the "what's in it for me?" for your visitor

Sometimes it merely takes rewording to make the events you're doing appeal to visitors. For example instead of an insider announcement such as "traditional Kid's Kove Easter Morning" say sometime like:  "Join us for our Giant Easter Egg Hunt,  Muffins &  Juice for All Children of our community! Parents are invited to free coffee  and donuts while the kids have fun."

Make it clear that your events aren't just for members only and there is no obligation to attend.

2.  Provide clear explanations of the simple details of what you do—especially for special events

Make the service times, parking directions, child care and programs all easy to find. This is especially important for an event like Easter where you may have totally different service times than your regular ones. If you aren't clear and you don't change your usual times on your website, it can be very confusing.

Answer the question of what to wear if it matters at your church or even if it's like churches in S. California where anything other than a wet swim suit if pretty much OK. A bit dressed up or totally comfortable—let people know. [Read more...]