Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

As you prepare for Easter: four necessary things to do with your website to make it ministry effective

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Be sure to update your website before special events
Be sure to update your website before special events because many people will come to it first.

Obviously, today almost every church has a website, but sadly many church websites are little more than a newspaper or yellow pages ad for the church (the basic facts and little else) posted online. Unless someone is already interested in your church and is only looking for an address or service time, there is little to engage them.

There is even less reason for a person who is not already a believer to linger at your site. Information might be provided on how to get to the church, but little outreach or any other kind of ministry is done.

The reasons for this ministry challenge are not because of graphics or design short-comings, but of organization and content. Below are four suggestions to take your site beyond being an ad only to become an effective ministry tool as you prepare for Easter outreach and for the rest of the year. [Read more...]

Tune Up your church technology for Easter—FREE PDF download of Ministry Tech Cover Story by Yvon Prehn

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March Cover Story Easter Tune-ups_Page_1
Download this reprint of to help your church get ready for Easter.

I was excited to see that the recent issue of Ministry Tech made my submission their cover story. More than my excitement however is that the PDF reprint of this makes a great download and handout for all of you as you prepare for Easter.

CLICK HERE or on the image to download the article and share it at staff. If you follow the advice in it, you'll have a much more successful Easter Season than before!

Easter Encouragement Video for Church Communicators from Yvon Prehn

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Church Communicators work so hard all year long, but the Easter season seems to have more responsibilities and work than any other time of year. To encourage church communicators and remind them of the eternal value of their work, I created this short video--enjoy!

note: I did this when I was first learning how to use animoto (www.animoto.com) a number of years ago and didn't have much access to images. But I think you'll still be encouraged watching it.

GIS: Innovative way to invite people to Easter services: “Egg” your neighborhood!

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Egg your neighborhood easter invitation
"Egg" your neighborhood with an invitation and an egg filled with candy--great idea for outreach and Easter promotion!

This is one of the most creative ideas I've ever seen to invite people to Easter. It was sent in by a contributor to our Great Idea Swap . In addition to being a great invitation to Easter, it also gives potential visitors great information about church ministries and outreach activities. It is very important to do this because you are letting your community know that the church is about so much more than holding special events.

They may not attend your church for Easter, but if they are new to the community or lonely, the invitation gives information about regular services and small groups. In addition, the church lists Job Search Support and No Cost Financial Counseling and this is a wonderful way to let the community know the church cares about the whole person.

To the left is a picture of the container for the cares below is what the cards look like:


At the end of this article is a link where you download the PDF and editable file of invitation.

Following, I'll let Stephanie, the Communications Director from the church describe how they use and distribute these great promotions: [Read more...]

Effective Easter Outreach: Door-hangers, an invitation you can’t ignore

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Door hanger about hope
A person is usually alone when they read the message on a door hanger.  It can be an effective way to help them consider the meaning of life, Easter, and personal salvation.

You can't ignore a door-hanger—you literally have to do something with it and even if you toss it, chances are you'll glance at the message. One of the most powerful reasons door hangers can be effective Easter outreach is because often the  person reading them is alone and may not be thinking about anything else.

In addition to this quick glance, I recently read an interesting article about the impact of tangible, touchable marketing. It is from a study done by the Centre for experimental Consumer Psychology at Bangor University in the United Kingdom and used MRI brain monitoring to measure response between ads printed on a paper flyer and ads viewed on-screen. Here are their comments:

The ads that could be physically touched as well as viewed stimulated the most activity on the brain. . . By having something physical in front of them, the brain placed more authority and emotional resonance to that ad versus the one the participant could see only via a monitor. The takeaway from this experiment was physical involvement versus just visual involvement equated to a deeper connection. . . . . . It's also an important reminder that effective marketing needs to integrate all faces of the tools available, from print media to email, display ads to social media, and word-of-mouth to influencer marketing campaigns.
http://bit.ly/2ieEhkU

Here is one more reason door hangers can be effective Easter outreach—often the  person reading them is alone and may not be thinking about anything else.

Finally, there isn't anything magical about print or door hangers, but in addition to the reasons above, their low-cost and the ability to involve your congregation when you give them out (discussed in the article here) make them a useful addition to your Easter mix of outreach.

As the following images illustrate, we have a selection of door hangers for you to choose from for Easter. Some have room on them for church information on the front, others you can put it on the second side. One has a message for you about hope and that is below the images illustrated.

Message on the back of the door hanger about hope:

[Read more...]