Effective Church Communications

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators. 

The Effective Church Communication ministry from Yvon Prehn provides inspiration, training, and resources to help your church create communications that fully fulfill the Great Commission. It focuses on Bible-based and timeless principles and strategies that work no matter what digital or print channel you use to create your communications. The site has links to many free TEMPLATES and other resources, plus links to free TRAINING VIDEOS, and a RESOURCE LIBRARY for church communicators.
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Don’t be guilty of bait and switch in your communications

20 June, 2017 By Yvon Prehn Leave a Comment

Presenting one image on-line but being very different in reality isn't what you want to do as a church communicator. Always be who YOU are where God placed you.

Don't be guilty of bait and switch in your communications wherein you send out some slick, fancy printed piece, or display an over-designed, glitzy website if you're a little church plant meeting in a basement. Big, glossy and professional is not always more appealing—many people are looking for a real, intimate, and honest interaction about God. They might miss you if you come across looking too slick and professional. Worse, if they come expecting a big, fancy church and find you meeting in the church basement, they might assume that if you lied about who you are in your advertising and outreach, you might be presenting a false picture of God, Jesus, or salvation.

This is especially important for church plants. YOU DO NOT need to spend a lot of money on slick advertising. One of the best outreach pieces you can do is a simple business card that describes your church, tells people when you meet, how to get there and that displays your website, and social media info. Give them to your current members and tell them to share with their friends and the people they contact as they go about their daily lives. Every invitation becomes a personal one and is far more effective.

Keep in mind the parable of the talents

Jesus did not expect a person with one talent to do the work of the five talent person, but Jesus expected the one-talent person to make the most of what he or she had. If you are a tiny church with few resources, don't feel you have to create publications or a website like the ones you saw at whatever big church conference the staff most recently attended.

You could be burying your talent in a purchased design because it would not be an honest reflection of your church. Be who YOU are, communicate to your people with the resources you have, and the Lord will bless your efforts.

Variety is standard in professional communication

Contrary to what some communication companies want you to believe, there is no ONE perfect way to create any one communication piece. There is no ONE way to do any communication that is THE PROFESSIONAL way to do it. There is tremendous variety in all professionally created communications depending primarily on the target audience they want to reach with their message.

An excellent example of this is the variety in magazines. Go to your local Barnes and Noble or other big book store and look at the magazines. The design, style, and even the paper used, for example, is very different for Architectural Digest than it is for Car and Driver. Both are professional, well-designed publications, but both serve different audiences and their style reflects that audience, not some absolute, unrealistic standard.

For the editor of Car and Driver to think he'd be more professional or cutting edge if he created an issue of his magazine in the same style as Architectural Digest would make about as much sense as it makes for the pastor of a small neighborhood church pastor of a 250-member church in a farming community to attend a mega-church creativity conference in Dallas, come home and decide the church needs to create publications that look like the ones the mega-church in Dallas created. That is just goofy. [Read more...]

Share this:

  • Email
  • Tweet
  • WhatsApp
  • Pocket
  • Share on Tumblr

Filed Under: Books for Church Communicators, Church Communications Training Tagged With: church branding, church identity, church marketing, The Six Strategies of Effective Church Communications

Training course: How to use Mother’s Day to Grow your Church, Evangelize, and Disciple

23 April, 2017 By Yvon Prehn Leave a Comment

For specific ideas and communications to make the most of Mother's Day, check out the course on the Effective Church Communications Training site: How to use Mother's Day to Grow your Church, Evangelize, and Disciple. CLICK HERE to go to it.

 

 

Share this:

  • Email
  • Tweet
  • WhatsApp
  • Pocket
  • Share on Tumblr

Filed Under: Church Communications Training, Mother's Day Tagged With: church communication training, how to make the most of Mother's Day, Mothers day training video

  • « Previous Page
  • 1
  • 2

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Recent Posts

  • From our vault: Everything you need for Easter: Templates, strategy, inspiration and encouragement for all your Easter communications
  • FREE Facebook Size Valentines Day Social Media with Verses about God’s Love
  • FREE Valentines Day Backgrounds and How to Create them Using the Canva A.I. feature
  • Don’t forget to say “Thank YOU!” to your Christmas volunteers—cards done for you to help you do that PLUS a new PRINTABLE!
  • After GIVING TUESDAY—my gift to YOU—dozens of FREE CHRISTMAS Templates!!!!! No strings attached…..really FREE

Most read posts

  • FREE Easter Jelly Bean Prayer for Children's Ministry
  • Easter Templates
  • Church Signs, what works and what to be careful about
  • Dos and Don'ts for a successful launch of a men's ministry
  • FREE PRINT TEMPLATES
  • Great information kiosk—wish more churches had one like it!
  • Order of Service in church bulletin, a contemporary and a liturgical example

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates

The Bibleverse Shop, a new resource to help you get God’s Word into all of life!

https://youtu.be/S07_DCsnaN0
Bibleverse Shop
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Copyright © 2023 · Enterprise Pro Theme On Genesis Framework · WordPress · Log in