Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; Effective Church Communications can help.

21 FREE image resource sites and a course to help you make the most of them

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Previews of 21 Image Sites
There are thousands of FREE image sites out there today. This course will help you make the most of them!

It's a great time to be creating communications today because thousands of images are available to you for FREE! And this course that was just posted to our Church Communications Training School will preview 21 websites of FREE IMAGES and give you tips to make the most of them!

No matter what some paid sites may tell you, everything you need to create great-looking communications in print and online can be found without spending any money. This course not only will give you a list of sites that will give you what you need, but it will give you video tours of all the sites so you can decide if that source is useful for you before you waste time checking it out.

There are five videos previewing sites

The first one of large overview sites is the longest at about 14 minutes and the others are 5 or 6 minutes.  You can download either the PDF of the course PowerPoint that lists the sites or a PDF list of the sites to make notes on what might be most useful to you. This is one of the best things about the course because instead of getting a random list of sites that may or may not be useful, you can sit back, relax, and have me preview the sites for you.

(Personal note here.....I had NO idea how long this would take to put together. What I thought would be a few hours ended up a few weeks. I've always hated the lists of sites for any recommendation of free this or that or recommended this or that and found that checking them out was always such a huge waste of time because half were useless and obviously nobody pre-screened them. Now I understand why; it'a a lot of work! But I'm committed to doing this for you and the ministry and I trust you'll find it useful.)

In addition to showing you sources for thousands of useful images, this course also has:

Introductory TIPS on images

Images are very important, but they are not THE most important thing in church communications. We'll briefly discuss why, what is most important and how to use images most effectively.

You'll also learn why captions for your images are critical and how without them images have no inherent meaning.

Guidelines and cautions

There is an overwhelming amount of fine print on image sites today. Not only is it very confusing, but as a church communicator you want to do things legally and it's hard to take time to sort through all the rights, usage agreements, and licenses involved.

This course has done all that work for you and all the sites shown are free, copyright free, attribution free, and can be used for commercial purposes (if you create a t-shirt and sell it, that's commercial).

Bonus--quick edit ideas in PicMonkey

Sometimes you want a little more from an image. You may want a different size, focal point, or color. You may wish it had a different mood or effect. A great program that can do that is PicMonkey and the overview of images ends with a short video from Pic Monkey showing how you can very quickly make changes like the ones below. The first image is the original off the site and following are is a less-than a minute change. The video has additional changes of this picture and another one.

This course is part of our All-Access Membership- for the Church Communications Training School, which is a ministry of the Effective Church Communications Site-sign up today and have easy access to thousands of FREE IMAGES for every communication project you can imagine.

Don’t be guilty of bait and switch in your communications

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Presenting one image on-line but being very different in reality isn't what you want to do as a church communicator. Always be who YOU are where God placed you.

Don't be guilty of bait and switch in your communications wherein you send out some slick, fancy printed piece, or display an over-designed, glitzy website if you're a little church plant meeting in a basement. Big, glossy and professional is not always more appealing—many people are looking for a real, intimate, and honest interaction about God. They might miss you if you come across looking too slick and professional. Worse, if they come expecting a big, fancy church and find you meeting in the church basement, they might assume that if you lied about who you are in your advertising and outreach, you might be presenting a false picture of God, Jesus, or salvation.

This is especially important for church plants. YOU DO NOT need to spend a lot of money on slick advertising. One of the best outreach pieces you can do is a simple business card that describes your church, tells people when you meet, how to get there and that displays your website, and social media info. Give them to your current members and tell them to share with their friends and the people they contact as they go about their daily lives. Every invitation becomes a personal one and is far more effective.

Keep in mind the parable of the talents

Jesus did not expect a person with one talent to do the work of the five talent person, but Jesus expected the one-talent person to make the most of what he or she had. If you are a tiny church with few resources, don't feel you have to create publications or a website like the ones you saw at whatever big church conference the staff most recently attended.

You could be burying your talent in a purchased design because it would not be an honest reflection of your church. Be who YOU are, communicate to your people with the resources you have, and the Lord will bless your efforts.

Variety is standard in professional communication

Contrary to what some communication companies want you to believe, there is no ONE perfect way to create any one communication piece. There is no ONE way to do any communication that is THE PROFESSIONAL way to do it. There is tremendous variety in all professionally created communications depending primarily on the target audience they want to reach with their message.

An excellent example of this is the variety in magazines. Go to your local Barnes and Noble or other big book store and look at the magazines. The design, style, and even the paper used, for example, is very different for Architectural Digest than it is for Car and Driver. Both are professional, well-designed publications, but both serve different audiences and their style reflects that audience, not some absolute, unrealistic standard.

For the editor of Car and Driver to think he'd be more professional or cutting edge if he created an issue of his magazine in the same style as Architectural Digest would make about as much sense as it makes for the pastor of a small neighborhood church pastor of a 250-member church in a farming community to attend a mega-church creativity conference in Dallas, come home and decide the church needs to create publications that look like the ones the mega-church in Dallas created. That is just goofy. [Read more...]

Training course: How to use Mother’s Day to Grow your Church, Evangelize, and Disciple

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For specific ideas and communications to make the most of Mother's Day, check out the course on the Effective Church Communications Training site: How to use Mother's Day to Grow your Church, Evangelize, and Disciple. CLICK HERE to go to it.