How to write for the web, Webinar On-Demand
Writing for the web requires the same basic writing skills for effective church-related writing on paper, but in addition it also requires an understanding of how people access information on the web. This webinar/video series will go step-by-step through how to be an effective communicator on the web. It is a replay, organized into sections [...]
How to write visually to reach today’s audiences
To touch hearts and change, lives it takes more than a list of facts. We want people to see an image in their mind’s eye that will cause them to feel an emotion they can respond to. It is not difficult to this, but you have to be intentional about it in your writing. This [...]
Brochure Redesign: from ignored to effective
This PDF illustrates the process of how to take a brochure that merely describes a ministry to one that is redesigned to meet needs. The result of the redesign was a huge response to the ministry. Click here or on the image to download the PDF. note: this PDF is from Yvon Prehn’s archives and [...]
Podcast: Writing as a Ministry, some thoughts from Yvon Prehn
Yvon Prehn’s experience as a Christian writer has included both professional and volunteer work. She worked as a newspaper reporter, freelance writer for many Christian magazines and Christian organizations, author of numerous Christian books and as senior editor for Compassion International and Young Life. In addition, she worked as a Christian ghost-writer and has written every imaginable [...]
We are unlimited in our potential to share the gospel message; what are we doing with it?
Charles Spurgeon, in his introduction to Lectures To My Students, wrote: Should this publication succeed, I hope very soon to issue similar work. . . . . I shall be obliged by any assistance rendered to the sale, for the price is unremunerative, and persons interested in our subjects are not numerous enough to secure a [...]
As you share your message in different channels, don’t change the content or look of your message
Many church communicators think they need to change the wording and looks of a ministry message for each channel they use, e.g. that it needs to look different for print and for the web. You shouldn’t do that if you want people to remember and respond to your message. This article will help you identify and effectively and consistently communicate your core content.
Communication strategy frees captives
A daring rescue of captives in the jungles of Columbia took place this week and as the details have been revealed, one comment I heard on NPR provides a useful challenge for church communications. NPR commented on the critical part communication made in the rescue when it was revealed that the government was able to [...]
