Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

The Sunday after Easter— 5 questions to ask if your church didn’t get the return numbers you wanted

23 April, 2017 By Yvon Prehn Leave a Comment

questions-to-ask-yourself
Your post-Easter or any event evaluation is extremely important for future ministry success, especially if you didn't get the return response you wanted.

For almost two months before Easter, the primary focus of most churches is on how to get the most people possible to the Easter service. With a tremendous amount of work and effort, for most churches, Easter is a fantastic success in terms of numbers of people attending. Also, however, for most churches, the following Sunday is often a big disappointment, with few of the new people at Easter coming back the following week. Following are 5 questions that will help you evaluate why that happened and to plan for next year.

After each question are links to articles that give practical solutions to the challenges presented. Download, file away and save these for next year and make next year's Easter return rate the best ever.

Question #1: Did you use a connection card at the Easter service?

If you didn’t use a connection card, where visitors were asked to give you their name and contact information, you don’t have any way to follow-up with them. Tangible follow-up is extremely important, because few visitors will come back without it. Our services are rarely as inspiring to completely unchurched  visitors as they are to us and our people are often too excited greeting each other to be as friendly as we wish they would be to visitors. We need to reach out to visitors after the service to let them know we care that they spent time with us.  We can’t do that if we don’t know they were there.

You must have a tangible way to get that information and a connection card is the best way to do it. A connection card for a special event Sunday can be very simple. Only ask for name and contact information: email and address, perhaps not even a phone number. In addition, you must clearly and specifically ask that people fill it out during the service. One way upbeat, positive way to do this, is for you to say something like, “We are delighted you are with us today and we’d consider it an honor to pray for you. Please let us know how  we can pray for you on your connection card.”

On the card itself, have a line that says: “How can we pray for you?”

By adding the offer to pray (and sincerely following up and doing that) you are offering a gift to the guest beyond simply asking for information.

Resource: Connection Cards, why they work best to get people back to church after Easter 

Question #2: Did you tell people what you regularly do?

Most churches don’t do the same things on a regular basis that they do for Easter and while on one level guests know that, many churches forget to share basic information such as the time the church regularly meets. If you assume “everybody knows” when the church regularly meets, a visitor may come back next week at 9 am to an empty church because the church regularly has services at 10:30 only, but didn’t mention the time difference at the 9 am Easter service.

Forgetting to tell people what you do can have even bigger consequences, as the following true story illustrates.  After a huge amount of pre-Easter marketing and PR a small church plant that was meeting in a local grade school managed to get over 1500 people to the Easter service at the local high school gym they rented for Easter. They felt the service was a huge success and that people responded positively. The following week they were back at their regular location, several miles away and set up lots of extra chairs for the expected influx of new people. No new people came.

It wasn’t until then they realized that in all the work and focus leading up to Easter, they hadn’t given people anything at the Easter service itself that told them where they met regularly. Recounting it, the church leader told me, “I imagine if we’d driven over the to high school gym that Sunday there were probably dozens of folks milling around, wondering what happened to the church.”

Because they also didn’t think they had the time to create connection cards they didn’t have a way to reach the people who visited.

RESOURCES:

Communications that will get people to come back to church after Easter, why, how to do them, and examples of effective ones

No time? Little money? Essential Easter Communications Panic Pack to the Rescue! 

Question #3: Did you tell them what your church can do for them?

Of course visitors realize you don’t have a petting zoo and Easter Egg Hunt every week for their children, but did you tell them in your bulletin, on your website, or with an additional, upbeat publication, what you have for their children every week? Far too many churches assume that if children had a fun time at the Easter Egg Hunt, they will automatically get their parents up early the following Sunday and come back to Sunday School classes at 9 am.

In reality, most unchurched parents don’t even know Sunday School classes exist, and even less why they should get up early to bring their children to them.  For them to respond you must tell them in an upbeat, clear bulletin insert what you have for kids, have links to a site that shows videos of your Sunday morning programs, or of parents sharing how the church helped them raise their children.

Other specialized ministries in your church, such as ones to Single Adults, teens, Seniors, Women, Mothers of Preschoolers, 12-Step Programs, Divorce Recovery, whatever else you might have, needs to be mentioned in the communications you give out during the Easter service. Even one sheet, titled “What We’ve Got for You” with ministries listed, URLs and social media links, and a contact name and info is information that is often saved after the service. When a need arises , if the visitor had a positive experience at your church, they may return for help in a specific area.

RESOURCES:

PDF and text: Help Easter guests understand why Jesus is the reason for the Easter Season

Easter Sunday Bulletin Inserts PFD, explain the church, welcome questions

Question #4: Did you follow-up immediately?

There are many ways to follow-up today: email, phone calls, postcards, plus every form of social media. Whatever your church is comfortable using and is used by your visitors—use it to follow-up. Use several methods, repeat and use again.

The more personal you can make your follow-up, the better. This is where a prayer request on a connection card works well because it gives you a specific, personal message to share with a visitor. Consider recruiting a prayer team ahead of time to pray and to do the follow-up work. Nothing is worse than an ignored prayer request and few things more positive than a genuine response that showed a real person saw the request and honestly prayed.

A follow-up email, postcard, or social media connection within the week after Easter makes a powerful connection. Don’t even think about sending out a generic “we prayed for you” card without a personal note attached.

RESOURCES: Easter Follow up Postcards Templates

Question #5: Did you invite visitors to interact outside church?

It may be some time before a person who came to church only to please a parent or significant other returns to your Sunday church service, but that doesn’t mean they wouldn’t welcome an opportunity to interact with someone who is willing to answer questions, perhaps away from the church proper.

One of my favorite suggestions for this came from a church that hosted, “latte with the Pastor” times at a local coffee shop.  They would send visitors (not just for the holidays, but through the year) a follow-up with two free coupons for lattes along with a note that said they could be used at any time, but at the same time invited people to join the Pastor at the local coffee shop any Thursday from 3-5 and invited them to come and ask “any question they wanted to about the Christian faith.” The response was tremendous.

A follow-up like this, again through any media your church uses, with or without the free latte coupon, tells a visitor you care about their spiritual welcome more than simply wanting bodies in the next church service.

RESOURCES: Easter Follow-up: postcards, email messages for coffee & conversation, latte with the pastor

Next year will come quickly

These questions weren’t designed to make you feel bad or guilty, but to help you plan for an even more effective Easter in the coming year.  Take some time now to answer the questions and check out the links below for specific how-tos, publications, templates and communication pieces that you can download and save in a file for Easter. That way, next year, you’ll be ready not only for a fantastic Easter Sunday, but for the follow-up that is needed to make it a time of continuing growth for your church.

Print Friendly, PDF & Email

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Tweet
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Pocket
  • Click to share on Reddit (Opens in new window) Reddit
  • Share on Tumblr

Related

Filed Under: Easter, Seasonal Tagged With: after Easter church response, Easter follow-up, Easter visitor response, Easter visitors, Sunday after Easter

Please share your thoughts, comments, questions!Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Link to Easter Templates of all sorts

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Recent Posts

  • Social media images for Easter with challenging messages
  • From our vault: Everything you need for Easter: Templates, strategy, inspiration and encouragement for all your Easter communications
  • Why just “Come to Easter at Our Church” isn’t enough–FREE invitations with short, but powerful messages
  • ESSENTIAL Christmas Communication advice and free tools to implement it
  • A Free Template of the Christmas Story and short gospel presentation based on “Hark the Herald Angels Sing!”

Most read posts

  • Bulletin inserts or social media content for Father's Day; poetry, challenges, encouragements
  • A Prayer for Graduates, Free flyer, bulletin insert
  • An important reminder for Father’s Day that not all the men in your church are married Dads or Dads at all
  • Father's Day and Men's Ministry Templates
  • FREE PRINT TEMPLATES
  • Six Steps to Simple filing
  • Q&A: How to report church financials in the weekly bulletin

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Copyright © 2025 · Enterprise Pro Theme On Genesis Framework · WordPress · Log in