Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Be proactive, not reactive in your church communications as you look ahead in the New Year

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Plan, measure, evaluate your church communications
As the year begins, take time to plan, measure, evaluate your church communications.

The start of each year is a good time to set goals to make your church communications more effective in growing your church, introducing people to Jesus, and helping them grow into mature disciples. One of the best ways to do that is through a proactive approach to communications.

To understand what proactive communication is, it helps to first look at its opposite—a reactive approach to communications, which is how most churches do their communications. While there is little "wrong" with this approach, it isn't always the most productive.

The characteristics of reactive communications

Last-minute communication production is a key characteristic of reactive communications.This is communication that is created after the event planning is done and the event is about to take place. Because everyone is overworked and often stressed, the details of many events aren't in place until a short time before the event and so the church staff waits until then to begin telling people about it. Unfortunately, by then many people have other plans or won't hear your message. [Read more...]