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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

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For seasonal and special event success: plan beyond a great invitation

7 December, 2017 By Yvon Prehn Leave a Comment

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An invitation to an event at your church is simply the start of a relationship with someone who doesn't know Jesus. Plan from before you send it out to do more to make sure visitors connect.

When a church holds a seasonal or special event, initially we want to get lots of people to attend. But for a church that isn’t enough because we must always keep in mind that we are not just there to celebrate the various holidays, but to reach out to the community with the goals of helping unchurched people make a connection with the church, begin to come on a regular basis, come to know Jesus as Savior, and grow to Christian maturity.

We don't want to be satisfied with merely creating a great invitation and even with a great turn out at the event because as anyone who is involved in special events knows, attendance on the following Sundays, even if the seasonal celebration itself has a huge attendance, is almost always less than hoped for.

The problem is never because of the event itself—churches have figured out how to put on great events. Solving this problem is more complex than many churches realize but before we talk about solutions. . . .

First, a story that illustrates the importance of more than an invitation to events

This is a true story. Though the specific event discussed is Easter, the lessons learned from it apply to Fall, Christmas, and every other outreach event in the church. Here is what happened: [Read more...]

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Filed Under: Christmas, Easter, Seasonal, Seasonal communication strategies, Strategy, Strategy #2: Make the most of seasonal events—grow your church in numbers AND your people in discipleship Tagged With: church retention of holiday guests, Get people back to church after Christmas, get people back to church after Easter, get people back to church after holidays, how to get guests to come back to church

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