Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

Don’t expect unchurched people to feel the same way about Easter as you do

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Easter invitations aren't always appreciated
Would you invite people to a birthday party for someone they didn't know? Of course not--but that's what we do when we invite people who don't know Jesus to celebrations about him.

Would you invite people on the street to a graduation party for someone they don't know?

Would you ask strangers to celebrate the promotion of a person they never met?

Would it make sense at all to send out an impersonal bulk mailing for people to attend a wedding?

Of course, you won't do any of these things. You've all been raised better than that. You don't invite someone to an event that means nothing to them, attended by people they don't know when you don't know the person you are asking.

If that's true in our day-to-day lives, why is it we do that as a church for Easter or other special events?

Think about it. I'm asking because, after spending some time looking at current online advertisements created for churches to send to strangers for Easter, I realized that many of them would only make sense to Christians. Then I realized that outside of the brunch, many of the things that church people at the Easter service are only meaningful to the people at the church. [Read more...]