Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Foundational and very important advice about design

4 December, 2009 By Yvon Prehn Leave a Comment

Design is the messenger, not the message. That is why it is so important to plan your message before you begin designing your church communications. Roger Parker, an expert in communication design put it this way:

The purpose of graphic design is to make it as easy as possible for readers to understand your message. Because graphic design is a tool, not an end in itself, it should be unobstrusive, almost transparent.

In evaluating many church communications, I’ve found one of the biggest reasons they don’t accomplish their purpose if not because of “bad” design, but because the design wasn’t appropriate to the message they were attempting to share.

It is an ever present temptation to put something on paper or your website just because “it looks great” or will “get people’s attention” or simply because you have the ability to do it with the latest software or web tool you learned.

But before you put anything into the design of your publication, always ask, “How does this type or image or moving graphic contribute to the message?” sometimes the most simple designs are the most effective.

Though you can do almost anything you can imagine with the communication creation software available today for both print and online communications, you don’t have to use every tool imaginable. It is clean, clear organization that makes the information—the message—primary. Good design enables readers to always know where to find the information they want, in what order, and in what section.

This is not to say you can’t ever add graphic interest and excitement to your communications. You can, but be sure that you first have a basic design structure that communicates your key ideas. Then build from there.

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Tweet
  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Pocket
  • Click to share on Reddit (Opens in new window) Reddit
  • Share on Tumblr

Filed Under: Design Tagged With: communication design, Communications, yvon prehn

Link to Easter Templates of all sorts

Seasonal Templates

  • OVERVIEW of TEMPLATES for Church Communicators, please read first
  • Valentine’s Day Templates
  • Lenten Templates
  • Easter Templates
  • Mother’s Day Templates
  • Father’s Day and Men’s Ministry Templates
  • Graduation Templates
  • Summer-related Templates
  • 4th of July, Canada Day, and GRACE for All Nations
  • See You At the Pole
  • Harvest Festival and Halloween Templates
  • Christmas Templates

Recent Posts

  • Social media images for Easter with challenging messages
  • From our vault: Everything you need for Easter: Templates, strategy, inspiration and encouragement for all your Easter communications
  • Why just “Come to Easter at Our Church” isn’t enough–FREE invitations with short, but powerful messages
  • ESSENTIAL Christmas Communication advice and free tools to implement it
  • A Free Template of the Christmas Story and short gospel presentation based on “Hark the Herald Angels Sing!”

Most read posts

  • Bulletin inserts or social media content for Father's Day; poetry, challenges, encouragements
  • A Prayer for Graduates, Free flyer, bulletin insert
  • The MOST IMPORTANT thing you can do this year—read through the Bible in Chronological order—and I'd like to help you do it
  • Father's Day and Men's Ministry Templates
  • Father's Day Power Point Slides and Videos of inspiring quotes and verses
  • Q&A: How to report church financials in the weekly bulletin
  • Multiplication vs. Addition Church Growth Charts that illustrate the difference

Misc. Church Communications Templates

  • Church Connection Cards
  • Business/Invitation Card Templates
  • Back to Church for Kids in the Fall Templates
  • Church Bulletin Template
  • Volunteer and Encouragement Templates
  • 2-page Senior Adult Print Newsletter Template
  • Misc. Church Templates
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
FREE Bible Verses and Sayings in both print and social media format at Bible805Images.com
  • Home
  • ABOUT
  • BLOG
  • PODCAST
  • FREE PRINT TEMPLATES

Copyright © 2025 · Enterprise Pro Theme On Genesis Framework · WordPress · Log in