Christmas outreach is not only a time for your to bring in new people to your church, but it can also be a time to remind your congregation about the importance of sharing their faith and an opportunity to give them the tools to do it. Following are six communication strategies that will help:
1. Spend time in prayer asking God to impress on your heart the seriousness and the privilege of your communication opportunities at Christmas.
People who don't come to church any other time of the year will come to Christmas events to be with family. This might be your one opportunity to share the gospel of Jesus with them. Far beyond giving people a pleasant Christmas experience in music, drama, traditional services, or watching the cute things children do, their eternal destiny can be altered.
In addition to your personal convictions, pray for fire in your soul as you motivate your people to be part of your church Christmas communication outreach. Remind them that Jesus is the reason for the season, not because we needed a reason to buy stuff, but because we needed salvation from our sins. What prophets and people anticipated for millennia, as they looked forward to the Messiah, we must be careful not to trivialize.
2. Based on your time with the Lord, as a ministry team, decide what you want your Christmas communication message to be.
Come up with one overall theme and a slogan that summarizes it. This is key because you want all of your advertising, publications, and preaching to reflect that one theme. You will change the medium that you use, but your core message must stay the same for maximum retention and response.Continue Reading