When you see an advertisement on TV, in the newspaper, or a magazine, what do you do if you want to find out more? Most likely you'll check out the website. We go to websites to find out the details about a product: how reliable the company is, about the costs and benefits of a possible purchase.

What's true in our everyday perusal of products is also true for the people who check out and who will be visiting your church website this holiday season. If you are doing a postcard mailing, a door-hanger distribution, an advertisement in the newspaper as outreach for this holiday season or any other special event, if possible, before you create or send out the outreach piece, take some time to work on your website, and give it a tune-up, a sort of spring-cleaning before inviting guests in. Even if you've already sent out some materials, as soon as you can, work on your website. Here are some essentials that you need to do: [Read more...]