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Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

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Perfection in church communications, inspired by Jesus

11 March, 2011 By Yvon Prehn Leave a Comment

Sometimes people don't think they are doing all they can for the Lord, that they aren't excellent or perfect enough in their communications ministry unless what they produce is done in slick, full-color printing or is professionally programmed. Sadly, it also often means that no one in the church is good enough to create the communications in print or on the website, so an outside, professional firm must be hired to do it or only products purchased from a professional company are used. Or, if done at the church, only a select person or two in the church is good enough to produce the quality needed.

But being expensive and professional, as defined by using the standards of a professional ad agency isn't the only standard of perfection for the followers of Jesus.

If we honestly look at Jesus' life, what sort of standards of perfection did he have?

First of all in who He chose as his disciples, the ones who would be trusted to carry out his message-they were a pretty scruffy group and they didn't get much better in three years. Not one of them was a professional religious person.

Second, his meetings weren't very organized affairs: little kids running around, not enough food, constant interruptions by sick people. Not what anyone would consider a professionally managed event.

Third, when he left his remaining disciples with the task of evangelising the world, he didn't leave them with a plan even vaguely perfected. The Great Commission could be summed up as "tell people about me and help them grow in the faith." For a perfectionist manager today, those parting words have a tremendous about of wiggle room that would allow wildly divergent attempts to apply it.

It wasn't that Jesus didn't care about excellence, but he obviously had a different standard of perfection than what we might consider perfection today. Following are two more observations and commentary how Jesus inspires us in our goal for communication perfection: [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: church communication leadership, church communication perfection, church communication teams

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