Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Remember—before the resurrection Jesus was utterly forsaken and the hope we have because of that

7 March, 2017 By Yvon Prehn Leave a Comment

Sometimes an unbearably tragic story deepens my faith and encourages me far more than a host of upbeat messages and praise songs. I found just such a story as I was going through the many materials on the website and in our archives to update and share.

This story comes out of one of our Great Idea Swap Resources, a Holy Week Devotional Guide to the right.

You can click on the image to download the entire booklet and it is a useful sample for an Easter publication you could create for your church. Though there are many things I liked in it that make it a useful, timeless example, following is the one story I'd like to share. I hope, as I know these days ahead of work as you prepare your church for Easter and all the times you are responsible for church communications will be challenging, that in your hardest times, it will encourage you.

It was the third hour when they crucified [Jesus]. 26 The written notice of the charge against him read: THE KING OF THE JEWS. 27 They crucified two robbers with him, one on his right and one on his left.

While there are stages of time, there are also miracles in the world, but most of them get missed because we are too busy or too desensitized to them. I’m starting to see them more this week as I look back. I can spot them with regularity, sprinkling my path with drops of miracle, like blood, that will lead to healing and wholeness. But in the ER, like any hospital, it starts with forms, blood tests and the never-ending interrogation of questions.

“Name?” “Birthdate?” “Why are you here?”

It starts with the first nurse you see and then continues with each new nurse and doctor.

“Name?” “Birthdate?” “What’s been going on?” Again and again. Yes, there are periods of time. Epochs when things change from what they’ve been. But in between these different ages, there are the few moments in between when time stops. The doctor walks in and sits down.

"It’s cancer. I’m sorry to be the one to tell you this. It’s not part of  the job that I enjoy."

I realize now that there is no easy way to break this kind of news. It’s better to just say it without any embellishment or corny additions. Just say it. So you sit there and all the air has suddenly left your lungs. You can’t breath and you don’t know what to say. All I want to do is hold Sara’s hand. I reach out for her and we hold onto each other for dear life. For our dear life. The only one we have and one I happen to love.

"But, he’s a young man. He just turned 30." Sara blurts out.

It didn’t seem fair. I had just turned 30 and younger friends asked what it was like.

"Is it a big deal?," they asked, "Were you really upset and did you feel like life had passed you by?"

"No" I said. It wasn’t a big deal. I don’t feel any different and I think I’ve plenty of time to accomplish other things in my life. Well that was just plain old 30. At 30 and 4 months my body started falling apart.

"How bad is it?" I ask.

"Oh, it’s extensive in the abdominal area," he says.

At that moment, I envision my abdomen from the chart I vaguely remember in biology with the stomach, intestines, bladder, pancreas all full of holes like swiss cheese, because the cancer has eaten through it…OR what USED to be stomach, bladder, intestines and pancreas all dissolved into a grey colored gelatinous mass that the surgeon looks at and shakes his head.

"Man, that’s extensive. Just sew him back up and send him home with morphine to enjoy his last few months."

It’s those kinds of  thoughts that make no sense at all. They shoot through your mind at the same time and it all seems so real, even though it makes absolutely no sense. I would like to say that in this situation, I had something profound to say….that my faith was so strong and that I made the best of it and held my wife as she broke down or that I suddenly had a great sense of the Lord’s peace and a light from heaven broke through to shine around my head. But I didn’t.  I cried out...

At the sixth hour darkness came over the whole land until the ninth hour. 34And at the ninth hour Jesus cried out in a loud voice, "Eloi, Eloi, lama sabachthani?"—which means, "My God, my God, why have you forsaken me?"

There would be many times after that I would feel alone, but this was the first time I can remember feeling forsaken. I know it doesn’t compare to the suffering of Jesus, but in the midst of that physical and emotional pain as I held my wife’s hand and watched our dreams die, I had an inkling of what it feels like to cry out,

My God, my God, why have you forsaken me?...With a loud cry, Jesus breathed his last.

The curtain of the temple was torn in two from top to bottom. And when the centurion, who stood there in front of Jesus, heard his cry and saw how he died, he said, "Surely this man was the Son of God!"

I felt forsaken in the ER that day, but I wasn’t alone. The man, Jesus, who was forsaken and knew what it felt like stood by me. He was there with me as I cried. So now I look at him and with the centurion can say, “Surely this man was the Son of God.”

Sam

[Read more...]

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Filed Under: Devotions & Challenges for Church Communicators Tagged With: encouragement in hard times, our eternal hope in Jesus, trust in Jesus

Tune Up your church technology for Easter—FREE PDF download of Ministry Tech Cover Story by Yvon Prehn

6 March, 2017 By Yvon Prehn Leave a Comment

March Cover Story Easter Tune-ups_Page_1
Download this reprint of to help your church get ready for Easter.

I was excited to see that the recent issue of Ministry Tech made my submission their cover story. More than my excitement however is that the PDF reprint of this makes a great download and handout for all of you as you prepare for Easter.

CLICK HERE or on the image to download the article and share it at staff. If you follow the advice in it, you'll have a much more successful Easter Season than before!

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Filed Under: Easter Tagged With: church communications and Easter, Easter preparation, tech Easter Preparation

Easter Encouragement Video for Church Communicators from Yvon Prehn

28 February, 2017 By Yvon Prehn Leave a Comment

Church Communicators work so hard all year long, but the Easter season seems to have more responsibilities and work than any other time of year. To encourage church communicators and remind them of the eternal value of their work, I created this short video--enjoy!

note: I did this when I was first learning how to use animoto (www.animoto.com) a number of years ago and didn't have much access to images. But I think you'll still be encouraged watching it.

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Filed Under: Easter Tagged With: Easter video, encouraging video, yvon prehn video

GIS: Innovative way to invite people to Easter services: “Egg” your neighborhood!

28 February, 2017 By Yvon Prehn Leave a Comment

Egg your neighborhood easter invitation
"Egg" your neighborhood with an invitation and an egg filled with candy--great idea for outreach and Easter promotion!

This is one of the most creative ideas I've ever seen to invite people to Easter. It was sent in by a contributor to our Great Idea Swap . In addition to being a great invitation to Easter, it also gives potential visitors great information about church ministries and outreach activities. It is very important to do this because you are letting your community know that the church is about so much more than holding special events.

They may not attend your church for Easter, but if they are new to the community or lonely, the invitation gives information about regular services and small groups. In addition, the church lists Job Search Support and No Cost Financial Counseling and this is a wonderful way to let the community know the church cares about the whole person.

To the left is a picture of the container for the cares below is what the cards look like:


At the end of this article is a link where you download the PDF and editable file of invitation.

Following, I'll let Stephanie, the Communications Director from the church describe how they use and distribute these great promotions: [Read more...]

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Filed Under: Church Outreach and Marketing, Easter, Evangelism & Outreach, Seasonal Tagged With: church invitation, church outreach for Easter, Easter invitation, Easter invitation to church

Effective Easter Outreach: Door-hangers, an invitation you can’t ignore

21 February, 2017 By Yvon Prehn Leave a Comment

Door hanger about hope
A person is usually alone when they read the message on a door hanger.  It can be an effective way to help them consider the meaning of life, Easter, and personal salvation.

You can't ignore a door-hanger—you literally have to do something with it and even if you toss it, chances are you'll glance at the message. One of the most powerful reasons door hangers can be effective Easter outreach is because often the  person reading them is alone and may not be thinking about anything else.

In addition to this quick glance, I recently read an interesting article about the impact of tangible, touchable marketing. It is from a study done by the Centre for experimental Consumer Psychology at Bangor University in the United Kingdom and used MRI brain monitoring to measure response between ads printed on a paper flyer and ads viewed on-screen. Here are their comments:

The ads that could be physically touched as well as viewed stimulated the most activity on the brain. . . By having something physical in front of them, the brain placed more authority and emotional resonance to that ad versus the one the participant could see only via a monitor. The takeaway from this experiment was physical involvement versus just visual involvement equated to a deeper connection. . . . . . It's also an important reminder that effective marketing needs to integrate all faces of the tools available, from print media to email, display ads to social media, and word-of-mouth to influencer marketing campaigns.
http://bit.ly/2ieEhkU

Here is one more reason door hangers can be effective Easter outreach—often the  person reading them is alone and may not be thinking about anything else.

Finally, there isn't anything magical about print or door hangers, but in addition to the reasons above, their low-cost and the ability to involve your congregation when you give them out (discussed in the article here) make them a useful addition to your Easter mix of outreach.

As the following images illustrate, we have a selection of door hangers for you to choose from for Easter. Some have room on them for church information on the front, others you can put it on the second side. One has a message for you about hope and that is below the images illustrated.

Message on the back of the door hanger about hope:

[Read more...]

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Filed Under: Church Outreach and Marketing, Easter, Outreach Samples Tagged With: church outreach, easter communications, Easter door-hangers, Easter outreach, free church outreach, free church templates, Free Easter Outreach, yvon prehn

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