Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Conquer Easter Season time stress, part one

6 March, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss
Ed. note: In the coming weeks before Easter we all feel have far more to do than minutes in the day to get it done. Gayle provides some wonderful help in managing your work and I must admit, helps me feel less guilty for the many articles, ideas, and projects I'm sending your way in the coming weeks.

Everyone says it at one time or another: Help! I need more time to get all my work done.

Bad news. There is no more time. We have all there is; no one can give us more than the 24 hours we already have every day.

A good first step to being more productive is to understand this important principle and begin to see time as the precious resource it is—a resource that cannot be saved up, manipulated or controlled, but can only be used. The goal then is to use it wisely and well. We cannot truly manage time itself, but we can manage our own work habits and behaviors.

• See time as a blessing.
Attitude plays an enormous role in productivity. Start each day thanking God in advance for what the day will bring, for the opportunities it affords, the blessings it holds. Use each minute as a gift; what if you didn’t have this day?

• Plan. Then do.
Unplanned days seldom reach their potential for productivity. Use a few minutes of the last hour of each day to identify your priorities for the next day. After your plans are on paper (or on screen) assemble materials you will need for your most important tasks. Having them ready gives you a jump on the new day.

• Maximize your mornings.
Research suggests that in most offices the first hour of the day is the least productive. How do you start your day? With meaningless rituals or with meaningful tasks?

Track your mornings for the next few days. Don’t make an effort to change anything (yet) but pay particular attention to how you use this most important time. Once you have a true picture of your usual routine, take steps to turn your first hours into more productive ones.

• Follow your plan.
Your written plan is your map for the day. A detour or two can be expected, but do not allow yourself to be pulled off track by nonessentials. Unless you take control over interruptions and distractions you will feel constantly under time pressures. Stay focused. Learn not to interrupt yourself; this practice is epidemic in church offices. Make each day’s journey a pleasant trip, not a survival course.

• Claim your power.
Productive people “own” their time. They do not allow others to fritter their time away. This does not mean the assistant ignores needs or instructions. Far from it. The quality of work increases as she takes responsibility for her time and overcomes any feelings that others have control over how her workday hours will be spent.

• Analyze your day.
No one knows your office and your routine like you do. Scrutinize your schedule: what are the bottlenecks? Where are the timewasters? Who presents what obstacles? What careless habits have cropped up? What patterns emerge?

This objective look at how things are will help you create new and more productive techniques for how things will be. Consider changing the hour of day certain tasks are done. Look for short cuts. Omit any unnecessary tasks; there will be some!

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Filed Under: Columnist Gayle Hilligoss, Contributors Tagged With: church office time management, Easter time, time management

Q & A: Is it OK to freely use music from iTunes or Amazon in my church videos if I give them credit?

23 February, 2012 By Yvon Prehn Leave a Comment

Loving a song doesn't give you permission to legally use it.
Loving a song doesn't give you permission to legally use it--here are the rules and resources for legal ones.

QUESTION:

I am wondering about getting permission to use music. I understand the copyright law to mean that as long as we properly cite copyrighted material, we can use it. Is that not right? I always buy the song for 99 cents on Amazon.com and then cite it at the end.

ANSWER:

Though my specific answer here will involve music, this question of the proper use of copyrighted materials has caused confusion for decades for church communicators and the confusion has only gotten worse because the internet makes it possible for us to easily download and use anything that is online. I usually find a few good Christian music on https://musiccritic.com. After I find something that my ears love, I download them somewhere else. But we often forget the legalities of such actions as we only use them personally.

In addition to ease of use, another confusion enters in with the idea that, as the person above mentioned, that it is OK to use something as long as you cite the source. Here's a synopsis of how I'll answer these questions:

Is it OK to freely use music you download so long as you cite the source?   

The short answer is "no." I'll explain why and why there is confusion about it. [Read more...]

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Filed Under: Graphics, Images, Q & A Tagged With: church fair use, copyright and Churches, copyright of images, copyright of music, free church images, free church music, music for church videos, permission for using church music

Timely Fundamentals, part two

22 February, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. notes: last week we shared the first of Gayle's great tips for using our time wisely.  Here is the second part of these very practical little nuggets of wisdom on a topic that we can always learn more about and apply better. 

For the first part of this series, CLICK HERE.

Timely Fundamentals, part two

Looking for a novel technique, an insider secret, a magic solution to create more time? Try these basics for personal effectiveness instead. They are not new, but they do work. You may have heard them before, but do you use them?

  • set priorities
  • stick to your priorities
  • delegate when possible
  • vary routines occasionally
  • arrive on time; leave on time
  • respect and appreciate others
  • respect and appreciate yourself
  • ask for help when needed
  • be willing to help
  • create shortcuts
  • eliminate  what you can
  • unclutter your space
  • see all time as God’s gift

for Part One, CLICK HERE

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss, Contributors Tagged With: church office skills, time management, wise useof time

Timely Fundamentals, part one

8 February, 2012 By grhilligoss@gmail.com Leave a Comment

Gayle Hilligoss Picture
Article by Gayle Hilligoss

Ed. comments: After reading this list of tips, I thought they are like little chocolates. . . . . real treasures to savor bit by bit. Take time and think about each one--I guarantee they'll make a difference and you won't gain an ounce!

Timely Fundamentals, part one

Looking for a novel technique, an insider secret, a magic solution to create more time? Try these basics for personal effectiveness instead. They are not new, but they do work.

You may have heard them before, but do you use them?

  • eat healthy
  • exercise appropriately
  • get sufficient sleep
  • set realistic goals
  • plan before doing
  • organize your space
  • alternate kinds of work
  • avoid distractions
  • take breaks
  • avoid excess chit chat
  • stay out of office politics
  • communicate intelligently
  • use assertive behaviors
  • don’t try to do everything
  • slim down files
  • forget about pleasing everyone

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Filed Under: Church Office Skills, Columnist Gayle Hilligoss Tagged With: church office management, time management, use time wisely

What customer service confusion can teach us about communicating the gospel

26 January, 2012 By Yvon Prehn Leave a Comment

Customer service can teach us to listen I just finished a customer service interaction after several days of frustration, phone calls, incomplete information and finally a satisfying answer. At the end of this process, I realized that my interactions with the customer service representatives had some valuable lessons for church communicators as we share the gospel. We may not like to think of ourselves as customer service reps for Jesus, but consider. . . .

What happened and how it applies to us

The typical customer service phone call goes something like this:

  1. We call "customer service" because we don't understand something.
  2. The person we call totally understands the issue—they were trained in all aspects of it —they probably had to pass a test on their knowledge of the product before they were allowed to answer the phone.
  3. When we ask our question, it isn't new to them. It is issue #3 on the list, or however they categorize it, and they know the answer, even before we are finished asking.
  4. The customer service person rattles off the answer.
  5. We have no idea what they are talking about—we haven't been involved with the product for years and it makes no sense to us—that's why we are calling.

At this point, one of two things can happen:

  1. We ask for clarification and the customer service person is kind, listens, and takes the time to explain what we don't understand and makes sure our question is answered in a way that makes sense to us.
  2. The customer service person lets us know subtly or blatantly that if we don't understand, that's our problem. Sometimes, they act insulted that we don't understand.

For my recent customer service interaction, fortunately my call ended with option #1--the person realized I had no idea why they couldn't do what I needed their company to do. She courteously explained what was going on, the options, and finally, though I wasn't happy with the answer, why what I wanted was not possible.

In this instance, I was calling because my charge card processing company couldn't process PayPal for someone who wanted to buy a membership in my church communication training site. I had been trying to get an answer on this for two days. I talked to fairly nice people who told me it should be possible. They said someone else would check it out. They said they would work on it. They said they would get back to me. None of this happened.

The final person I talked to listened, explained, and though her answer was finally that what I wanted wouldn't work, I now knew what I had to do next.

Why this is like communicating the gospel

[Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: 1 Peter 3:15, church communications and customer service, church customer service, evangelism, John 14:6, sharing the gospel, witnessing

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