Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

An overview of Halloween outreach materials

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Here is a great collection of communications you can use to invite, connect with and follow up with your community on Halloween.

Halloween provides a great outreach opportunity for churches to make connections with their communities. It takes a lot of communications to do that effectively and we've got everything you need from motivational bulletin inserts for your church, invitations, postcards, registration and connection cards for the events themselves.

The video below gives you a preview of them and below the video is a link to download the communication files. They include ready-to-print PDFs and editable MS Publisher files. The files are free for Effective Church Communications Members. They are only available to ECC Members--and are one of the great benefits of ECC Membership. CLICK HERE to find out more about how to become a member and to sign up.

Below is the link to the files for ECC Members.

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To download the files that are illustrated in this video, CLICK HERE.

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How to use Camtasia to demonstrate website resources for your church

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This short video will show you how Camtasia, a screen-capture software can be used to demonstrate resources on your website. Below the video is a link to a ministry example that I did for my church using Camtasia to show people various ways to study their Bible. This is also the software I use to create all the training videos I do for this website.

Camtasia is not cheap--it's $299--but it is worth every penny if you do a lot of demos. You can get it from:

http://www.techsmith.com.

To learn to use it, go to http://www.lynda.com. Lynda.com is only $25 a month for unlimited training in Camtasia and hundreds of other programs.

Click on the link here to go to some videos I created for my Sunday School class using Camtasia: http://untilfulllight.wordpress.com/2012/03/13/three-ways-to-study-the-bible/

Three reasons why your technology can limit your ministry

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Technology in the church
Though technology can be a tremendous help in the church, it won't help our people if they don't know how to use it.

We engage with technology in our churches to improve ministry—to enable online donations, to handle scheduling and volunteer activities. We do this to make work in the church office easier and more efficient and it usually does that. However, a problem arises when the congregation needs to be actively involved for the system to work. When this happens, instead of helping, your technology can actually limit your ministry.

Below are three reasons why the congregation does not embrace and may even resist the technology you want them to use. After the reasons are suggestions to increase acceptance of the technology and keep peace in the Body of Christ.

Reasons #1: The congregation doesn't have the same problems you do.

The congregation most likely is not searching for a system to improve the efficiency of how they volunteer or give. The system they have used for years to sign up for volunteer work, turn in their weekly tithe, stay updated on the news of the church is working just fine for them. They don't have to manually do the schedule, send out emails and track responses—they don't spend the hours in church office doing that.

When you introduce a new technology that will change their routine, and make life so much easier for you, they are not happy with it. "Why should the congregation do the work the church secretary was hired to do?" was the response one frustrated church secretary shared with me.

Solution suggestions: We can't assume anyone in the congregation understands how time-consuming and difficult various church tasks are. Before you launch a new system, spend some time communicating to the congregation why it is needed. Prior to informing the church "here is the new system—now use it," conduct a campaign to help them get ready for it. Help everyone to see the needs for all the church that the software will solve.

For example:

  • Let the congregation know how many hours recording and tracking donations, volunteer positions or any other process you want to automate in the church. Most members of the congregation honestly have no idea.
  • Share what happens when these tasks don't get done in a timely manner—how it hurts the financial integrity of the church or how people's needs may be unmet.
  • Help them see how technology can make the pastoral staff more effective shepherds by making up-to-date information always available. Show how technology can prevent financial mistakes and provide current and correct accounting.
  • Calculate how the technology will save time that more staff will not have to be hired and the cost-savings to the church because of it.

To make this campaign to help your congregation accept new technology effective requires more than one or two announcements from the platform. Explanations on your website, emails, social media, PowerPoint—repeated messages through all channels of communications are essential. Start several months ahead to be sure to your reach all the people, some of whom may not attend every week. It won't seem like you have time to this, but if you don't take the time ahead of launching a new system, you'll be forced to take the time afterwards when people have questions, objections, and outright anger at unexplained changes.

Reason #2: The congregation may not have the required technology.

"Everybody is mobile" is the current headline of an advertisement for church management software. That sounds good if you are selling a product that can be managed with a smart phone, but the problem is that when software developers think "mobile" in reality, they usually mean smart phone which greatly narrows the available audience. It is instructive that even though the age group they show with the largest usage (25-34) has a 62% usage, it means 38% of that same age group don't use a smart phone. The same chart shows that one of the most available groups for volunteers, 65+ is exactly reversed, 38% have one, and 62% do not. To adopt a system that will automatically leave out 38% to 62% of your congregation may not be a wise choice.

Suggested solutions: Before you adopt any new system, do a survey of your church to see how many have the required technology to take advantage of your proposed system. It may still make sense to adopt something that only part of your church can use, but do so with a plan to communicate the same information or services of the church to the people who don't have the required technology.

For example if you find that 50% of your church has a smart phone, but almost 90% access email regularly, you may want to get the technology that allows you to communicate to smart phone users, but also be sure you send out an email on the same topic. Or you can send out an email message and let people who have smart phones know they need to check their email through their phone.

Reason #3: Even if they have the needed technology, they may not know how to use it.

In the scenario above, even if people have smart phones, they may not know how to use all the features available to them. My nephew had to show me how to listen to sermons on the iPhone I got as a 99 cent upgrade with my phone plan. It was a very simple task, but I had no idea where to start. I know there are many other tasks I haven't taken time to learn how to do on the phone, including how to check email. I'm in my office far more than out and about with the phone and it's simply much easier for me to check email there.

Or imagine this scenario: a church does all the scheduling of mission trips for the church the church through an online scheduling system. Potential volunteers are told they must use this system—no exceptions. Potential volunteers for the trips will be informed of the schedule and all trip details through the online scheduling system—again, no exceptions. The church does not provide training on how to use the system, volunteers are told to look at the company website (that is complex and confusing) to learn how to use the software. The church is constantly frustrated because though people express interest in the trips, few follow through.

Suggested solution: the most important solution here is for the church staff to realize that not everyone today is comfortable with the computer, even if they have a computer. Not everyone accesses information in the same way even if they have the tools to do so.

These situations may be hard for young, tech-savvy natives in the church office to understand, but that's reality. Many of the Baby Boomer generation may have a computer in the house, but in many instances they will use it for one or two reasons, such as checking out pictures of the grandkids on Facebook or looking at sports scores, but they aren't comfortable with using it to accomplish tasks. They also don't use it every day and though they may have an email account, they may not look at it regularly.

At the same time, many Baby Boomers take early retirement and have the health and finances to do mission trips and other kinds of ministry in the church. If the church does not take the time to find out what technology tools people in this group uses and is comfortable working with, and perhaps training them to use new tools, they may lose invaluable resources in people and in giving.

Yes, it requires more work to do this, but in today's world of ever-changing technology training and accommodation is part of "equipping the saints to do the work of the ministry."

In addition, we do well to remember our Lord's commands to be a servant to all, to be all things to all people, to care for the "least of these" in the area of technology. It will take extra time and effort to teach people how to use the new technology you have, but much more than church efficiency is at stake here—it is a very practical way to show the world we care for each other and are more obedient to our Lord than the demands of efficiency.

On a practical note, one way that may help tremendously is for the church to demonstrate how to use the system by using Camtasia, a software that allows you to demonstrate how to use software by enabling you to create a video of you using it. If you create a video in your voice, using your church as the real example, you can then load it up to YouTube and make it available to your congregation. CLICK HERE to go to a short video that shows how this works.

In conclusion, technology can give our churches and ministries with great options for outreach and efficiency, but at the same time, we need to keep in mind the needs and responses of our people. As long as we make loving people our primary motivation, we'll figure out ways to make our technology a servant for all of us.

Add Value to Your Service

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Add Value to Your Service
Add value to your service in the church office by following the tips here.

All administrative assistants are valuable to the ministry of the church. Some, their pastors say, have become indispensable. How have these outstanding assistants risen above the norm? And, how can you use value-added strategies to enhance your own professionalism?

• Learn something new every day.

Once basics are mastered it is easy to become complacent. Make it a priority to add to your work knowledge daily. Listen, read, ask questions, check websites, attend seminars, network.

• Promise a lot; deliver even more. Be so well qualified that you can confidently commit to getting the project done. Then, as often as possible, put a little frosting on the cake: do more than just what is necessary, get jobs done before the target date, keep costs less than budgeted.

• Give tasks appropriate effort. While quality is as important as quantity, realize that all tasks are not of equal value. Routine jobs need to be dispatched quickly. Look for and use shortcuts that don’t adversely affect your results. Special projects may demand a higher level of excellence. Sometimes it is more valuable to do fewer tasks and do each one better.

• Put your personal stamp on what you do. A ministry assistant recounted a story about a member who told her, “As soon as I saw last week’s bulletin and newsletter I knew you were on vacation. They were fine, of course, but just didn’t have that ‘Margie’ touch.” What a nice compliment. It affirmed to one assistant that people do notice her efforts.

• Establish rapport. Use regular meetings with your supervisor to demonstrate your management skills. Summarize projects in progress, review completed assignments, offer suggestions for upcoming events. Anticipate needs; be prepared. Take the initiative in managing your work. When faced with a problem, handle it or bring it to your supervisor along with a possible solution or two. Share information with others; show newcomers the ins and outs of daily routines, computer programs, and office machine quirks. Show by both word and action you are supportive of each team member. When someone needs help, be the one to lend a hand.

• Volunteer for more responsibility. After you are able to handle current responsibilities well, increase your contribution to the office by asking to take on other tasks. These might be ministries you envision or special jobs usually outsourced or handled by other busy staff members. Assistants have done research for ministers, organized pastors’ libraries, created various databases, started food pantries, and volunteered for many other “optional” ministries.

• Keep a personal work record. Documenting your work is an excellent way to chart your progress and to plan goals for future growth. One effective way to do this is with your computer’s calendar program. Note your accomplishments and contributions. List the location of any supporting documents or examples of your work. Track training events you attended; indicate how you use what you learned. Although the primary purpose of the record is for your own planning, you just may find occasion to review with your supervisor as well.

Three of the most common church communication mistakes

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Every year I interact with many church communicators and every year it seems like some of the same mistakes are made by many churches that keep them from being as effective as they could be in communicating the gospel message. Following are three of the most common ones I see consistently. I don’t want to only point out problems in this list, because none of us are perfect and we all have things to learn. I'm using these as a spring-broad for improvement, so along with the mistakes are suggestions and links to how-to articles that will help you correct them.

Church Communication Mistake #1: Thinking that simply having a website is enough

As I have evaluated many church communication websites, I have lost count of the number of websites that obviously were created by a company selling a template (my apologies to those companies, it is not your fault what is done with them after you sell them) that look good, but that are failures in communication.

The problem is that the church seems to think that just having a website and buying a fancy template or using professional graphics means something. The websites usually have great looking graphics on the home page, scrolling notices of various sorts, lots of labels, but if you click on any of them at most you find a paragraph of content. You never get a sense that a real person cared about anything other than certain slots be filled. No explanations of the why of the church or faith, no evidence of a personality behind the tiny amount of content and most dangerous of all, usually nothing is up-to-date in any ministry area.

Simply having a website isn’t enough—a website is a minimal expectation for any church today and as essential as an entry in the phone book in the past. But if your website says little more than a phone book entry, it won’t accomplish much more either. What is really sad about this is that a church that only fills in informational blanks is missing a HUGE opportunity for outreach.

In addition to the mistakes of an incomplete website, keep in mind that websites do not replace the tangible week-by-week communications needed in the church to keep your congregation informed and involved. Bulletins, newsletters, postcards, flyers, reminders of all sorts are needed and this website has many ideas and inspiration to make your materials more effective.

Church Communication Mistake #2: Assuming graphic images communicate the same meaning to everyone who looks at them

Images should be used primarily to add to the message expressed in words. They are not enough in and of themselves to communicate much of anything. They may look nice, they may create an emotion, designers may congratulate each other on their brilliance, but if you want to communicate a significant Christian message, images alone won’t do it.

Some of you may object: “But, a picture is worth a thousand words.”

Whenever I hear that statement, I always respond with the question, “What thousand?”

People often make the first statement as some sort of understood truth that images say more than words do. That is simply not true. Reality is that the same picture can mean different things to each person who sees it. Not convinced?

What would you say a picture of the American flag means to:

  • A Marine just out of boot-camp?
  • A terrorist who has been water-boarded?
  • An immigrant just granted political amnesty?
  • An Al-Qaeda sleeper cell member?
  • A member of Congress?

It’s the same flag—but we all bring different histories, experiences, loves, and hates to any image from flags to puppies to clowns. No image, picture, or graphic is self-explanatory.

Images do not fully communicate the complexity of the Christian message. Images do not give time, date, location, and let you know if child care is provided. Images can stir up emotions, but they don’t make practical connections.

We need words. Let’s choose them as carefully as we do our images.

For an article by Gerry McGovern, international guru of web marketing wherein he summarizes research on the ineffectiveness of images used in secular advertising, and my comments on it: http://churchcommunicationsblog.com/2010/12/06/why-it-is-incorrect-to-think-that-graphic-images-mean-the-same-thing-to-everyone-who-sees-them/

Communication Mistake #3: Using the Apostle Peter’s methods to reach Paul’s audience

Some pastors (particularly in my age cohort of Baby Boomers) have trouble understanding why altar calls don’t seem to work the way they used to. Newcomers to church don’t understand them, or if they do respond, sometimes the same person responds every week or makes a public profession of faith only to go on living no differently than before he made it.

This is part of a larger problem of communicating the Christian message to a post-Christian world. We may know in our heads that the world no longer shares our value system, but when we attempt to translate that into action, it’s easy to forget what that actually means. The following illustration might help.

When the Apostle Peter preached to the assembled group of observant Jews at Pentecost and thousands immediately responded, it’s easy to forget that he was preaching to a group of people who knew the Old Testament message, who understood sacrificial atonement, who expected and were looking for a Messiah. For this audience all he had to do what show how Jesus fulfilled the criteria as Messiah and challenge them to decision. He got a huge response.

Paul’s ministry was primarily to the Gentiles and he used a different approach. One illustration:

One night the Lord spoke to Paul in a vision: “Do not be afraid; keep on speaking, do not be silent. For I am with you, and no one is going to attack and harm you, because I have many people in this city.” So Paul stayed in Corinth for a year and a half, teaching them the word of God.  Acts 18:9-11

He was not talking to a group of people who grew up hearing the promises of Messiah. This audience had never seen a lamb sacrificed in recognition that they could not meet the demands of a holy God. They didn't know why Jesus had to die. Paul taught day after day explaining, teaching God’s Word, giving them the background necessary to understand why it was important that Jesus die and why they needed to live life differently once they trusted him as Savior. The Greco-Roman world was filled with many gods, but to trust one solely for salvation and to change one’s moral behavior because of it was a radical idea for most.

Application: We live in a world like Paul’s where people (as hard as it is to understand) may know nothing about the Christian faith or what it actually means to live it. We cannot assume anything in either our written or verbal, web or print communication. In all your communications you need to explain as much as you can, as clearly as you can. Ask if people understand. Explain again.

Be prepared; you may irritate some of the long-time church members. When they express impatience with reading your explanations of things they already understand, ask for their prayers that your church clearly communicate to people who know nothing about Jesus as the only source of eternal life.

We have many challenges in our work as church communicators, but if you work on these three, you will more effectively share the words of eternal life.