BOOKS

Church staffs work hard and create great-looking materials, but tying them to any lasting fulfillment of the goals of the gospel is often difficult. To change this, you’ll learn the 5 Steps of Invite, Include, Inform, Instruct, and Inspire that will show you how to make your communications not only individually more effective but also how to make your entire church communication ministry work towards the one goal of fully fulfilling the Great Commission. In other words, how to use church communications to take people from outside the church and lead them to become mature disciples of Jesus.

If people don't tell us they are at our church, if they don't give us their contact information, we can't reach out to invite them back or pray for them. This book gives you detailed instructions on how to make the most of the cards and use them effectively to pastor your people and grow your church.

This book provides what is needed through a Biblical perspective for how to keep your heart focused on what is unchanging: our Lord, his Word, and your calling in church communications to fully fulfill the Great Commission. The book contains not only encouragements but challenging, thought-provoking short essays that remind church communicators that their work is far more important than they realize. They may think they are "only working on the church bulletin or website or whatever" but in reality their work is changing the destiny of eternal souls.

There are many reasons why churches are going down in numbers, but the solutions to the challenges aren't obvious. This book uses current research and observation to propose come ways you can change this by becoming intentional and strategic about your communications ministry. Effective church communications won't solve all your problems, but no church can prevent decline without an effective church communications program.

The most important thing we do as a church is to help people find Jesus as Savior. If you agree with that statement, does your church tell people what that means and how to do it in your church bulletin? This book will help you do that effectively.