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Woman in wet t-shirt on church website and why a picture may say a thousand wrong words

21 March, 2011 By Yvon Prehn Leave a Comment

Baptism Bay City
Some churches baptize in rivers, some in cathedrals, here in CA we baptize in hot tubs. But without a caption or explanation, people will not understand either the setting or the sacrament.

I was asked to look at and critique a church website. Before I could give any useful advice or comments, I asked the person who asked me to look at the website,"What is your purpose in creating the site?"

Websites can serve many purposes from outreach to disciple-making. Each purpose takes time and few churches have time to do all of them. Because of that I didn't want to critique the site unfairly. The person who asked me to critique the site said that they wanted primarily to attract and inform unchurched people about the church.

I clicked on the site and on the home page was one of the large format of scrolling picture boxes across the top. The images displayed were of a young woman being helped out of the water of a hot tub, a close up of her smiling with a wet  t-shirt clinging tightly to her; then a shot of her as she is  hugged by a couple of  guys.

I didn't know whether to laugh or cry before I commented on the website.

How images that are meaningful to us, may be confusing to others [Read more...]

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Filed Under: Misc. Advice and Articles Tagged With: captions for images, church website, inappropriate content for church website, Picture worth 1

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