Effective church communication involves much more than who thinks they are right and who doesn't. It matters much more than who likes what or who is not wanting to change a way they've "always done" something. It also means you don't change things or do away with something because somebody went to a big church conference and that big church that did this or that and to be like that big church you think you need to do exactly the same thing.

Don't look at another church or trend or internet article to know what to change or modify in the communication program in your church. To see what to do for communication in your church, you need to first look at your church.

• You look at lives.
• You look at behavior.

Are these changing or not as a result of your communications? Are the changes you see helping people come to know Jesus or grow in their faith? That is the measure of success.

Keeping score starts by simple counting

This is not rocket science. You create events or ministries to introduce people to the Christian faith or to help people grow in their Christian lives. They have to get there for that to happen. Therefore effectiveness in church communications is determined first by attendance, the simple numbers of people who respond (or didn't) after you created and distributed your communications to market, inform, and get people to the event. This is how you start the evaluation process of what works and what doesn't in church communications. Like success in a game, you take score.

The score is determined by asking questions such as these and recording your response: [Read more...]