Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.

SEEING OLD THINGS IN NEW WAYS: The staff meeting dilemma

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new perspective on your staff meetings
Take a new perspective on your staff meetings and accomplish more.

Try this group exercise at your next church staff meeting: Have everyone move to a different part of the room and exchange seats. Ask for their impressions. Many will express amazement at how much their viewpoints change by simply seeing things from a different angle.

The writer of Ecclesiastes observed:

That which has been is that which will be,

And that which has been done is that which will be done. So there is nothing new under the sun.

Some might read these profound words and see them as an accurate description of the way things are done at their church. The philosophy can be discouraging—unless we give ourselves the gift of a new perspective, the gift of seeing old things in new ways.

You can apply the technique to all sorts of circumstances at work and at home. Let’s explore how seeing things in new ways applies to this challenge shared by a ministry assistant.

  • Our staff meetings are a disaster. People drift in late; as each arrives, the pastor recaps what has gone on before. He grouses about the tardiness, but doesn’t really do anything about it. Is there something I can do?

Well, maybe. That depends entirely on the pastor. It is his meeting and his responsibility. He absolutely can get the meetings on track. But, does he want to? And will he allow you to show him how? If he is not willing to look at this old problem in a new way, if he is fine with letting others show such a lack of respect for his leadership (for that is what it is) your hands are pretty much tied.

Techniques for getting meetings started on time—

  • Distribute a written agenda before the meeting and indicate an end time. This reinforces the leader’s concept that time is valuable and is to be used wisely. Of course, once the meeting is under way, time must be used wisely. Nothing causes conscientious people to lose enthusiasm for meetings as much as having their time wasted.
  • Place items having the most importance to the most people at the top of the agenda. Discuss those first. Some staff meetings excuse members after their areas of ministry are discussed. These usually conclude with just the remaining two or three ministerial staff members. Though there may be pros about this style, the big negative may be a fragmenting of the team: I’m interested in my area of ministry, not much interested in yours.
  • Close the door of the meeting room at the announced starting time. A note on the door can announce the meeting is in session. Start the meeting precisely on time. Move immediately to the scheduled agenda. If someone arrives late, acknowledge the arrival with a nod without comment; some people actually come late for the attention factor. Do not recap to fill the tardy person in on what has been missed. If he asks, he should be told to touch base after the meeting with the person taking the minutes. No need to be rude, but be firm.

Will looking at this old problem in a new way—and doing something about it—take some effort? For sure. But it may be the only way to make believers of those who seem to think their time is more valuable than everyone else’s. You decide.

When a church communicator gets sick, are you committed or just contagious?

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Commitment doesn't mean contagious
Don't mistake being committed when you are simply contagious--go home and recover.

It's Monday. Always a busy day in the church office. Staff meeting is at 10. Letters to new members and visitors need to be in the afternoon mail. Last week was a whirlwind; you’re behind where you want to be on a project due in just two weeks. But your head feels like a basketball, you have a fever, your nose is running, and sneezes are nearly nonstop.

• What do you do? Stay in bed and sip chicken soup? Or trudge to the office and go through the motions? Is it somehow “not Christian” to choose to snuggle up under your blanket in misery? Or is there some special virtue in trudging to work regardless of how sick you are?

Evidently a lot of people do think dragging their germs to work with them is a sign of commitment because many do just that. (Do I sound like someone who does not support a “bring your germs to work” day?)

Okay. Maybe they only want to share. And they do. Big time. Just one cough or sneeze disperses a gas cloud of up to a million microorganisms that, according to 2014 research, can travel 200 times further than previously believed. Attaining speeds, some say, of as high as 100 miles per hour these germs not only have amazing range, they hang in the air long after the sneezer has departed. For some fascinating facts on why we need to take coughs and sneezes seriously, try Googling “germs in a sneeze.”

Ideally, coughs and sneezes are caught in the sneezer’s sleeve or tissue and not sprayed in the air or in her hand. Hands are a poor choice because every time they touch a surface, thousands of viral particles are left behind—on desks, computers, phones, whatever.

• Bugs don’t stay put. They hop on any hand that touches an infected surface. Careless sneezers and coughers are walking germ dispensers; it takes only a few of the millions of particles dispensed in a sneeze to transfer an illness. Research confirms that the average office desk has more germs on it per square inch than a household toilet seat. Even if this conclusion is onlyclose, there’s ample reason to swipe your desk, phone, keyboard, and other surfaces with a disinfectant wipe every morning.

Winter is a challenging time to stay well. We are inside more, around people who may have colds or flu, touching things they have touched, breathing recirculated air. Schools, day cares, malls, theaters, and even churches can be perilous places. It’s not a good idea to panic or become obsessive; it is a good idea to be cautious and alert.

• The best defense is a good offense. In a perfect world everyone would be conscientious about not spreading germs. Unfortunately, despite major strides in educating the public, many still are careless or thoughtless. We all need to be proactive in defending ourselves against colds and flu.

Some important steps—

•  Wash your hands often with soap and hot water

•  Eat a healthy diet; consider vitamins

•  Exercise—at least in moderation

•  Get sufficient rest

•  Consider flu vaccine

Many people who haven’t had colds in years swear by the practice of inhaling steaming herbs. One way this can be done: fill the bathroom sink with steaming water, add two teaspoons chopped fresh ginger. Drape a towel over your head and lean over the steam breathing deeply. Adding a few drops of oil of eucalyptus can open up bronchial tubes to ease congestion.

Encourage discussion about health in the workplace at a staff meeting. Reaching a consensus about how team members will help prevent the spread of colds and flu lets everyone breathe easier.

• If you do get sick. Listen to your body. A cold may creep up on you gradually: a sneeze, scratchy throat, runny nose—you know the drill. Flu usually hits you like a truck. In any case, you are contagious; talk with your doctor. Treatments for colds and flu differ, though both involve plenty of rest, lots of fluids, and appropriate medicines.

When you are sick, you set a good example by keeping your sneezes and sniffles at home. Your coworkers would rather catch some of your workload than any of your cold. Now is the time to be committed to getting well.

 

Will Your Visitors Become Members?

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Make it easy for people to become part of your church.
Make it easy for people to become part of your church.

An indisputable fact: Across the United States, and perhaps in other countries as well, church attendance and membership have been steadily declining over the past several years.

Researchers and scholars offer scores of societal changes as the reason: busy lifestyles,  disintegration of family, more mobile populations, growing demands on time, religion being viewed as irrelevant—and on and on. There are, no doubt, elements of truth in all these findings. But my experience leads me to believe there is another factor, one much closer to home. Just how welcoming are our churches? Do we put our best foot forward? Can we see ourselves as a visitor might? Do we display hospitality? Are we willing to embrace others and encourage them to become a part of our fellowship?

Moving to a new community and looking for a church home gave me a fresh opportunity to be a visitor. Some observations on things churches can do to attract visitors and encourage them to come back—

• advertise in the local paper; make sure times and directions are clear

• provide visitor parking convenient to the main entrance

• have adequate and attractive signage for parking, entrances, the nursery, restrooms

• train greeters in the art of offering a friendly and meaningful greeting

• provide an attractive and informative bulletin

• provide a greeter who walks visitors to the sanctuary doors and directs them to seating

• equip pews with visitor cards—and sharpened pencils

• give a general “welcome visitors” from the pulpit

• provide an opportunity for visitors to meet the pastor after the service

• offer a “Meet First Church” brochure to visitors; at least have them in pews

• provide a little memento of their visit: a pen, notepad, booklet

• absolutely send visitors a letter!

Unless yours is a very small congregation, your church may have more visitors than you realize. Sometimes visitors slip in and out with no recognition at all—no handshake, no smile, no greeting. Some have been invited by members.; others have sought you out on their own. All are seeking. We don’t know all their reasons for coming, but we can safely assume they want to feel valued, accepted, welcome. These arepeople—not numbers. Treat them as you would like to be treated. Take an interest in them. Show by your words and actions that you care about them.

Each visitor comes away with an impression. This is not a matter of being judgmental. Visitors are often deciding if this is the church for them. Is this where they will fit in, where they will find a place of service, where they will grow in their faith and have opportunity to make a difference.

There are fair, better, and best ways of extending a welcome. Would you rather be asked, “Are you visiting?” or greeted with a friendly “I don’t think we’ve met. I’m Ann Smith.” Whether the person is a visitor or not, this greeting gets people acquainted.

One thing not to do: In an attempt to extend a welcome, some churches ask visitors to stand and introduce themselves. A good intention, perhaps, but it makes many visitors uncomfortable.

Even in the friendliest church, the cue for hospitality must come from leadership. Someone, the pastor or an assigned person, must lead members to be aware of new faces and to personally greet those with whom they are not acquainted. Greeter training is essential, but few things are more noticeable to a visitor than a pastor who sets a positive example. Staff and members who stay involved with one another or with family and friends—at the expense of welcoming newcomers—miss a great opportunity. It may seem quaint, but visitors (not to mention members) appreciate a personable pastor.

Those who sing in a choir or as a praise group play an important role in creating a friendly environment. It is such an attractive thing when folks singing praises to God allow their faces to show joy. And such a distraction when they don’t. Week after week some singers look positively unconvinced of the message they sing. What a missed opportunity to be a positive witness.

As important as a friendly welcome on the day of the visit is a personal written welcome arriving within the week. In this time of digital communication, a real letter makes a statement. Using a template is fine, but personalize it with the visitor’s name and adjust as necessary. Enclose a brochure about the church ministries and any other printed material that may be of interest—a small flyer about VBS, a special study, or whatever. One church sends along a neat little memo book/calendar. Very nice.

The pastor’s added handwritten note (“So good meeting you” or similar) is gold!

Next Lord’s Day try to put yourself in the mindset of a visitor and see your church through his/her eyes. You may find some things you can do differently to encourage visitors to become members—and to encourage your members to invite others. Details do matter.

 

Firefighter or Assistant—Be Happy in Your Work

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Fire Fighter or Secretary
Do you feel like a Fire-Fighter or Secretary in your job at church? This article will help you be happy no matter what!

The conversation was a lively one as some fifty ministry assistants discussed both the frustrations and joys of their particular calling. One expressed the feelings of many when she said with a wry smile, “What we need to know is how to be happy in our work even when we feel more like firefighters than secretaries.”

• Most of us have heard at one time or another that there are two ways to be happy: getting what you want, and wanting what you’ve got. This certainly applies in the church office. There, as elsewhere, choosing the second way is more realistic.

• Mary may want an organized boss, the most updated equipment, a full-time assistant, and a substantial raise. She may have tried to bring about all four, even making progress in some instances. Now, she can choose to be unhappy because she doesn’t have all she wants or she can choose to be happy by wanting what she has.

• Let’s be clear. Wanting what you have doesn’t mean settling for whatever someone else decides your life will be. It doesn’t mean toughing out disrespect or abuse and labeling it as okay. It doesn’t mean ignoring ways to bring about change or improvement anywhere and everywhere you can.

• Wanting what you have does mean accepting things and people as they are, not allowing them to cause you unhappiness because they are not how you want them to be. It means being resolved to find satisfaction in every moment, whether that moment brings something to enjoy and remember or something to change and forget. It means not letting a less-than-perfect world spoil your sense of contentment and well-being.

• Ministry assistants get a lot of what they want from their job—theirs is meaningful service. Still, many identify firefighting exercises affecting their ability to enjoy their work to the fullest. If they got what they want—

  • staff members would be better time managers
  • adequate funds would be available for necessities
  • the assistant’s input would be valued
  • communication with staff and members would be better

• Your own list may be different. The point is, we all have work situations we would like improved. We can focus on negatives, complain about them, and let them cause us unhappiness. Or, we can see them as only part of the picture, a part we may or may not be able to change.

• In the final analysis, it is not what goes on around you that determines how much you enjoy your work. It is how you respond to the circumstances. You can be happy in your work, not because it always gives you all you want but because you want what it gives—challenges, ways to make a difference in people’s lives, a path of service in God’s work, opportunities to grow, a means to make a living, whatever is important to you.

• Choose to be happy. Even if you have to grab that fire hose now and then!

Church Office Advice: What Color is Your Time?

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Giving time a color helps us use it better.
Giving time a color helps us use it more effectively in our work--try the advice in this article to manage this irreplaceable resource.

One of the most important lessons we can learn in life is to value our time. All our time. Once we grasp that time is the essential resource, every minute takes on new meaning. Unlike other resources—money, talent, things both tangible and intangible—time is a commodity everyone already owns in its entirety; no one has any more time than you do. The richest person in the world, the poorest, and all of us in between each have the same 24-hour day. In spite of wishes to save, buy, or stretch time, we can do none of those things. This resource is finite; it clicks off minute by minute for everyone and when the minutes are spent, there are no refunds.

• Since time is the stuff of which life is made, a sad fact in our society is that our education equips us to manage money far more than it equips us to manage time. So, many of us live half our lives or more before getting a handle on issues of time: what we want from it, how to evaluate its quality, our responsibility toward its use, ways to invest it well. How do you view time?

• One interesting concept is to begin to see your time in colors. The idea is simple enough for even children to learn and understand, but its implications are complex enough to challenge experienced time managers as well.

• In this technique, red time is time squandered, time not spent achieving goals or wants. Green time is time well spent, time that has redeeming value. Primary to using this method is understanding that green moments need not just be ones spent jogging or cleaning closets. No, there are green times of relaxation, recreation, and renewal.

• Likewise, the always busy person constantly focused on productivity may be living in red time if all that activity brings no satisfaction or sense of accomplishment. What matters most is not what your activities are, but how much those activities contribute to your quality of life, to what has value for you.

• The essential first step, then, is to identify your true goals—what you (not other people) want from your time. Don’t make this harder than it needs to be. Just be honest and let your wants take form on paper. Any activity that satisfies these goals is green time.

• The ideal, of course, is to live entirely in green time. The beauty of this concept is that it is possible.

• Generally, you will recognize your obviously green times; no changes necessary. Regarding the iffy green times, ask yourself, “Is this time being used to meet my goals or give me what I want from life?” If not, view those as red times regardless of how much it seems you are accomplishing.

• Ask the same question of times you see as red. You may find that what you first saw as red is really green. For instance, you may view an afternoon of crashing on your deck with a stack of magazines as time wasted, time you should have spent weeding a flower bed. But, in hindsight you may come to see this was really green time, time you needed to refresh and renew.

• Acknowledge that many routine tasks at home and at work are simply necessary; these maintenance items need not be accepted as unavoidably red. You have some choices. Can someone else do those necessary tasks for you? Or, can you introduce a green element to the job?  For example, you might delegate the filing OR you might listen to a training tape while you do the filing. You get the idea.

• One good way to enjoy more green time is to be prepared for contingencies. You can stew in red time while waiting in lines OR you can bask in green time by having a book or notepad with you to salvage those ticking minutes. You can see red while waiting for someone who has ignored a deadline OR you can move to another green project you have ready for your attention.

• Living in green takes effort. But the principle works if you will. You can use more of your time constructively.

Go for the green!