Effective Church Communications

Effective Church Communications provides Timeless Strategy and Biblical Inspiration to help churches create communications that fully fulfill the Great Commission

Effective Church Communications provides Timeless Strategy and a Biblical Perspective to help churches create communications that fully fulfill the Great Commission. Our tools constantly change; our task doesn’t; we can help.
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Why you don’t need to share your personal life on Facebook

13 June, 2012 By Yvon Prehn Leave a Comment

social-media--you don't have to participate
Though there are many wonderful ministry uses for Facebook and other social media--you DON'T have to participate in them--here's why.

We try new media tools because of the Biblical mandate to "be all things to all people to win some." But just because we try different tools to communicate our ministry, doesn't mean these tools can or should be used in the same way by everyone. If you are in a ministry that requires 24/7 social media interaction, and you love it—what follows is not for you. It's for people who may be very tech savvy, yet feel vaguely guilty and inadequate, for not sharing their personal lives to the digital world.

Here are 5 reasons why you don't have to feel guilty if you want to use Facebook and social media primarily for professional ministry news and updates and not for personal sharing:

#1: Your calling doesn't require it

When Paul first became a believer, he says, "I did not consult with any man" (Gal. 1:16). He goes on to say that he spent three years in Arabia and then went to Jerusalem, where he saw only Peter and James. He didn't return there for 14 years.

During those 17 years I'm sure a lot of networking, interaction, and the formation of the Christian faith was taking place in Jerusalem. Peter was busy preaching to multitudes and interacting with both Jews and Gentiles. That was God's calling for him—but it was not what Paul was called to do. One wonders if Paul had interacted with the disciples in Jerusalem instead of spending time in Arabia if he would have been able to rework the understanding of the Old Testament and reconcile it with God's inclusion of  the  Gentiles in the family of God. It was Paul's calling to do this alone. He needed to listen to only one voice while he did it.

Sometimes God calls people into constant, open interaction with others and today that requires social media sharing and interaction. Sometimes God calls people into silence and solitude.

Only you can determine God's calling for your life. Obedience to His call will influence the following considerations. [Read more...]

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Filed Under: Social Media Tagged With: avoid social media, Forget Facebook, social media fast, social media not necessary

Social media advice from Proverbs

4 June, 2011 By Yvon Prehn Leave a Comment

Social boom book cover
This isn't a specifically "Christian" book, but church communications will find much useful advice in it on how to use social media.

QUOTE:

Those who work their land will have abundant food,
but those who chase fantasies have no sense.
Proverbs 12:11, NIV

COMMENTARY:

As I read this verse in my morning devotionals, I thought about my current ministry strategy in social media, especially in Facebook and Twitter. I've tried to be more consistent in these communication methods because I finally have a motivation for it that makes sense to me, here's how that came about:

In many ways I am a very private person and the public sharing about daily activities done by many in these communication channels, especially on Twitter (Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable), did not appeal to me. I do not really care when a person that I follow for his or her ministry advice gets an ice cream cone or has problems with air travel. We all eat and move from place to place--not exactly news flash events. In addition, having to wade through them to find useful information is, it seems to me, a waste of time.

Facebook is more social and chatty, fine for personal family and friend interaction, that's understandable. On Facebook also, you can separate personal, family updates from ministry or professional ones.

I prefer Twitter and Facebook when I can read them as more of a news feed--a running commentary of  useful updates and information coming from a person, business, or ministry rather than as an online diary.

What changed how I now use social media

The above opinions were floating unfocused in my head until I read a little book, Social Boom by Jeffery Gitomer. It is not a Christian book, but a book on sales and marketing, but it totally changed and inspired me for how I use social media. [Read more...]

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Filed Under: Social Media Tagged With: communication channels, Facebook, ministry updates, social media in church communications, Twitter

Social media, it’s just one more tool, not the savior

22 April, 2011 By Yvon Prehn Leave a Comment

I just bailed out of participating in a social media survey. I started out wanting to be helpful, but as page after page after page scrolled on, I not only got irritated with the length, redundancy and poor design of the survey, but also with the implied importance of social media in its content and how the material was going to be used.

I could envision the end results of the survey when it is presented at an upcoming event:

  • the oh-so-serious pronouncements of how social media is being used by churches and ministries
  • the insightful quotes and comments from the survey
  • the audience awe in the face of the implied power of statistics
  • the nagging guilt in the audience that their church or ministry isn't doing enough
  • conclusions profoundly offered by company who humbly will help your church or ministry be social media effective

We are all deceived by these performances and we shouldn't be.

[Read more...]

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Filed Under: Social Media Tagged With: church communciation warnings, church communication surveys, social media, survey flaws, yvon prehn

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