A successful Easter strategy that will grow your church includes knowing that attendance at special events is not an end in itself, but the start of a relationship with your church and Jesus.
After Easter invite people to interact with you
A postcard or even bulletin insert at Easter can do that. You can use the FREE one here where you can invite people to any kind of event. Just click on the image, or CLICK HERE to download the PDF you can then personalize on the back.
An invitation to "Latte with the Pastor" a time for "Coffee and Conversation" either at a local coffee shop, a church member's home, or the church, if you have a casual setting or room is another idea.
The Latte with the Pastor idea came from a church that sent out coupons for a free latte to guests and told them that they could use them when they wanted, but that the pastor would be at the local coffee shop from 3-5 on certain days of the week. People were invited to come down, have latte with the Pastor, and ask any question they wanted about the Christian faith.
Additional designs for EASTER follow-up
The designs below (in ready-to-print PDF format and Editable MS Publisher format) are in a ZIP file.
To download the file of the postcards, click the following link: Easter Follow Up Postcards
More ideas and motivation
Pray for the chance to interact with people, to answer questions, to perhaps invite them to other activities such as a Seeker Bible Study or Small Group where they can explore questions about the Christian faith.
You might also plan a sermon series that answers questions or do a series of podcasts, videos, blogs or tweets about the basics of the Christian faith. Best of all would be a combination of print and web-based activities, as many as you and your congregation can do. You'll have the largest pool of potential members right after Easter, you must make the most of it if you want to be faithful as a church.
Do not take the week off or slow down after Easter
To make the most of this, you must plan to work hard immediately after Easter. People will be most interested in following up with questions at that time.
I don't want to sound harsh, but if you take off to rest right after Easter, you are in danger of going AWOL.
AWOL means "absent without leave." It's a military term and applies to soldiers who run away from battle or a guard post or ones who because of fear or hardship do not do their duty. At various times in the history of the military it was punished in various ways including wearing a sign announcing the crime as a death penalty. Currently, the most frequent punishment is "bad conduct or dishonorable discharge."
Being tired or afraid is not an excuse for a soldier to go AWOL and it isn't an excuse for a soldier of Jesus. Of course you will be tired after Easter. If you are putting your heart and soul into your ministry, you will often be tired. But the Bible clearly tells us that we are involved in spiritual warfare for the souls of the people our church is attempting to reach. If you have worked for months to get many people to come to your Easter services, if you have created communications to connect with them during the service, don't run away from duty now.
What you do now to immediately follow-up can make a huge difference in the eternal destiny of your visitors.
To start the process, immediately after Easter, contact visitors
You can do this through email or postcards. Have these materials prepared ahead of time so they can go out immediately. Do them in some less busy days long before Easter week and then all you will have to do is put on addresses, postage and send, or enter names into your email and send.
Additional ideas for email or your website for follow-up
- Do simple emails thanking people for coming and inviting them back to church next week. Remember to give simple, details to remind them about what your church does and where to find out more.
- Do a video interview with your pastor about questions people have after Easter and give answers.
- Do "man on the street" video questions (real ones) and have your pastor or a teacher at the church answer.
- Do podcasts of the above videos.
- Send out cards with suggested links for exploring the Christian faith
Whatever card or method you choose to follow-up at Easter, pray for strength and do it. I know you will be tired, we all will be. Nothing new there.
At this time and many others I always remember what Ann Ortland said one morning many years ago at a conference for Christian writers during devotion time when most of us could barely keep our eyes open. She said "Much of the significant work for the Kingdom of God is done by very tired people."
You know it is. You are tired many times when you come to work. Tired from home challenges, tired from ungrateful demanding people in the church, tired from the spiritual warfare you can't see, but that weighs heavily on your body and soul.
You are tired. But don't quit.
Don't go AWOL—stay at your post—do your duty for your risen Lord and coming King.