The Five Steps Strategy #1: Create multi-channel communication
In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload. This is expressed by the question I get frequently in my seminars and through email when people ask me, “What is the best way to communicate with people today? [...]
Never forget the people who don’t have access to the easily created communication channels
After writing an article for Christian Computing Magazine on ways to save money in your church communication programs, I got an email with a question that I know many churches struggle with. The question in shortened from was, “Is it OK to do away with our print newsletter? We’d save so much money if we [...]
Don't be too quick to do away with your TV ministry
Recently I heard about a church that wanted to discontinue its television ministry. Though they acknowledged it was watched primarily by the elderly and shut-in, they did not feel it was cost-effective any longer. They wanted to direct all the funds to their internet ministry. The situation prompted me to remember…. More than a lifetime ago [...]
As you share your message in different channels, don’t change the content or look of your message
Many church communicators think they need to change the wording and looks of a ministry message for each channel they use, e.g. that it needs to look different for print and for the web. You shouldn’t do that if you want people to remember and respond to your message. This article will help you identify and effectively and consistently communicate your core content.
Are written bulletins still needed in the church?
A church shared with me via email that they would like to make life more simple in church communications by doing away with written church bulletins and putting the information on the website. Even though this seems like a great idea it isn’t. This article discusses the many reasons why we still need written church bulletins.
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?
Church communicators today are faced with a challenging choice of communication channels. In print, bulletins, newsletters, brochures, flyers, and postcards continue to be produced. In addition, most churches today have entered the digital world and PowerPoint presentations, websites, email, and video are also an expected part of the communication ministry. What is essential, what works [...]
You also communciate by what you don't do—the importance of the people channel
True story here: a couple had started attending a new church. Excited about it, when the church asked for volunteers to work at various tasks for the Easter service, they signed up, adding a little note telling how they were looking forward to doing this, really wanted to serve wherever needed, would come early to [...]
