What will you do when an iPad costs $40? and what that has to do with how your church communicates today
Yesterday, a wise friend of mine, Bev M., asked me this question, “What will you do when an iPad costs $40?” He went on to remind me that you can get a case of paper for about $40.Obviously today, for most churches it costs much less to print on paper. Everyone has access to paper [...]
Is video the best way to market your church?
The title of this article is a trick question. There is no BEST way to market anything to everyone. However, video is obviously an extremely powerful medium as the current advertising campaign by the Mormon Church illustrates. Some comments about that project, some suggestions for creating your own videos, plus some suggestions on how you [...]
Powerpoint, Screencasting & Video: how to improve your church communication on the big screen
One of the things I love best about this ministry is that I get to research resources for church communicators and then pass on great ones to you. I do this in a way that is perhaps a little bit different than some reviewers or bloggers in that: I only pass on what I genuinely [...]
How a limited number of communication channels limited the ministry of a church
This is the story of how a church communication team asked me why, when they had just redone their website, redesigned their bulletin, and converted their newsletter to PDF format that fewer people than ever were attending events at church. The answers aren’t as simple or as obvious as you might assume. They were making three false assumptions that kept them from being successful. Take time to evaluate your communications to make sure you aren’t doing the same things.
Websites & blogs, a foundation, answers to questions before you begin or revise a website or blog, a Webinar On-Demand
Every church needs a website–most churches would agree with that statement. At the same time, many churches don’t really know why or what their website should be doing for them. In addition, in many churches that have a website, most of the leadership have no idea how it was created or why it cost what [...]
A church communicator reminds the staff that personal interactions matter
Sometimes in the course of our work as church communicators we forget that we need to repeatedly share what we have learned about communications with the church staff. As with any skill, because we practice it on an ongoing basis, we forget not everyone has the knowledge base we have. If we don’t share why [...]
Multi-channel communication defined and why it is important
Multi-channel communication means making the most of every opportunity you have to communicate the gospel message. Unfortunately this is not something most church communicators want to hear. In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload. This desire [...]
The Five Steps Strategy #1: Create multi-channel communication
In this time of ever-changing options for communicating in our churches, it is easy to be overwhelmed and we naturally want to simplify our communication workload. This is expressed by the question I get frequently in my seminars and through email when people ask me, “What is the best way to communicate with people today? [...]
