The biggest mistakes made by Christian Communicators, part two
Part one started this listing of mistakes is both a report and my commentary on a presentation at the Outreach Convention in San Diego, November 2010 by Phil Cooke, a writer and commentator on media, faith, and culture. The first three mistakes (available by clicking here ) were: Mistake #1: Thinking that that value of [...]
The biggest mistakes made by Christian communicators, part one
This listing of mistakes is both a report and a commentary on a presentation at the Outreach Convention in San Diego, November 2010 by Phil Cooke, a writer and commentator on media, faith, and culture. Phil is one of those rare individuals who is in touch with current culture while at the same time someone [...]
How to write for the web, Webinar On-Demand Training Series
Writing for the web requires the same basic writing skills for effective church-related writing on paper, but in addition it also requires an understanding of how people access information on the web. This 6-part webinar/video series will go step-by-step through how to be an effective communicator on the web. The first video is free for [...]
How to write visually to reach today’s audiences
To touch hearts and change, lives it takes more than a list of facts. We want people to see an image in their mind’s eye that will cause them to feel an emotion they can respond to. A PDF of the article: How to write visually. We want to do more than convey information, we [...]
Brochure Redesign: from ignored to effective
This PDF illustrates the process of how to take a brochure that merely describes a ministry to one that is redesigned to meet needs. The result of the redesign was a huge response to the ministry. Click here or on the image to download the PDF. note: this PDF is from Yvon Prehn’s archives and [...]
We are unlimited in our potential to share the gospel message; what are we doing with it?
Charles Spurgeon, in his introduction to Lectures To My Students, wrote: Should this publication succeed, I hope very soon to issue similar work. . . . . I shall be obliged by any assistance rendered to the sale, for the price is unremunerative, and persons interested in our subjects are not numerous enough to secure a [...]
As you share your message in different channels, don’t change the content or look of your message
Many church communicators think they need to change the wording and looks of a ministry message for each channel they use, e.g. that it needs to look different for print and for the web. You shouldn’t do that if you want people to remember and respond to your message. This article will help you identify and effectively and consistently communicate your core content.
