Asking for suggestions on a compression program — any ideas?
Following the video creation of how to make a Zip File,(CLICK HERE to go to that video) this following email exchange took place: Yvon, Well, I got it to work, so that’s good, but it doesn’t seem to reduce the size very much. I have a 40 MB Publisher file (lots of photos that I [...]
Three of the biggest church communication mistakes of 2010
Every year I interact with many church communicators and every year it seems like some of the same mistakes are made by many churches that keep them from being as effective as they could be in communicating the gospel message. Following are three of the biggest ones I’ve seen this year. I don’t want to [...]
Timeless design and communication principles—tips on consistency, typography, contrast, and content importance
There will never be an end to new technologies coming to the world of church communications. No matter what tools the Lord gives us to use as we share the message of the gospel, there are certain timeless design and communication principles we do well to remember if we want to communicate effectively, no matter what [...]
Why it is incorrect to think that graphic images mean the same thing to everyone who sees them
Images should be used only if they add to the message expressed primarily in words. They are not sufficient in and of themselves to communicate much of anything. They may look nice, they may create an emotion, designers may congratulate each other on their brilliance when they share their creations, but if you want to [...]
The best page layouts for print, e-books, pdfs and the web, a Webinar On Demand
Today we are able to repurpose our communications in a variety of ways: print, PDFs, e-books, and the web. Services like www.lulu.com, an online, on-demand publishing company (and the one I use to create my paperback books) allows anyone to create professional-looking books for no upfront costs. However, even though we have these new technologies, [...]
Picas, a useful way to measure in creating print communications
When you are measuring for print communication creation, it is sometimes difficult to deal with the fractions of inches. Graphic designers use the pica as the basic measurement because, for one reason, it is a much smaller measure and is easier to work with. This PDF explains it for you. The Adobe design programs as [...]
Design, what it really means for effective communication creation
Design is probably one of the most misunderstood terms in communication work. Design is not fancy graphics or multi-media fluff you add on to your message. It is the plan that organizes how you will visually represent your message. Good design is the messenger, not the message itself and it should never shout more loudly [...]
Foundational and very important advice about design
Design is the messenger, not the message. That is why it is so important to plan your message before you begin designing your church communications. Roger Parker, an expert in communication design put it this way: The purpose of graphic design is to make it as easy as possible for readers to understand your message. [...]
