VIDEO: How to get people to come back to church after Easter and other special events

Lots of people often show up for special events hosted by a church, but even bigger than the challenge to get them to attend your event and all the work involved putting it on is the challenge to get them to come back to church and become involved in the church on a continuing basis.
This [...]

PLEASE READ FIRST: Effective Seasonal and Special Event Communications

Many books and church leaders agree on the value of seasonal celebrations as “bridge” events to bring people to your church.  Seasonal celebrations can’t be ignored because of the advertising saturating our culture. The same over-advertised holidays often prompt people to think about family times that may be only a memory and should motivate the church [...]

Measure success correctly—or why a big turnout doesn’t necessarily mean a successful event

How do you measure success in a church outreach event? Immediately after any event is a great time to evaluate past actions and plan future successes.
A great turnout doesn’t equal great results
I recently looked at a church website that celebrated the great success of their fall outreach by listing the number of hot dogs served and bags [...]

Complete details in all church communications are essential for people to connect with church events

“He that is faithful is that which is least, is faithful also in much,” (Luke 16:10), is a biblical principle we are all familiar with. It is also an important principle to remember in your church communications when you want people to respond to your church communication with concrete action. We don’t do church communications for [...]