Some types tips to make your materials more readable
A few little changes to how you use type can make a big difference in the readability of your communication as this PDF shows.
Some of the tips below are not what people intially expect. For example, most people think that to put type in a color emphasizes it, but unless the type in color is quite [...]
Typefaces that look great for an entire publication
You can save yourself a lot of time and trouble if you don’t keep changing typefaces throughout your print publications. You can use a different typeface for your headers and your body text, but you certainly don’t have to. Especially type-setting longer printed pieces, using one typeface throughout and varying the weight and style will give you [...]
Typesetting for kid’s communications
Creating communications for children can be lots of fun, especially with the fun typefaces you can use.
This PDF gives you some guidelines to make your use of them more effective.
One very important guideline to keep in mind is to NEVER use the typefaces that have reversed letters (such as a reversed “e” or “s”). It [...]
Variety in typefaces makes church bulletins easier to read
The choices you make in the typefaces you use and where you place your headings can make a big difference as to how hard or how easy it is for people to follow along as they use the bulletin during the church service.
If you vary the typeface noticeably between the body and the header, it [...]
The Five Commandments of Effective Typesetting
When you create communications with the computer you are immediately in the role of a typesetter, but without any training.
In addition, if you first learned to type with a typewriter, many of the habits you learned, (such as two spaces after a period), though correct with typewriters, are completely incorrect for a typesetter.
This chart gives [...]
Typography: an overview and key guidelines for effective design
Type is one of your most powerful design tools and even though we can easily change typefaces, it takes much more to learn how to use it effectively.
This PDF includes sections on how type is measured, how to choose typefaces, and rules for usage.
To download a copy of the PDF, click here or on the [...]
VIDEO: Classic design strategies that will help you communicate more effectively
The full title of this video is: From the Gutenburg Bible to your church website and worship bulletin, classic design strategies that will help you communicate more effectively. It was for a seminar at a conference and I wanted folks to know what the seminar contained.
The original seminar lasted about 90 minutes (doing a video [...]
Typography: a powerful tool to create effective church communications
Type is one of the most powerful design tools you have in creating effective church communications.
Even though we are not always aware of it, we’ve all grown up with a typography vocabulary. For example which one of the two examples below is a headline and which is text:
THIS ONE?
or
this one?
You didn’t even have to think [...]
Church Bulletins
Connection Cards
The Five Steps of Effective Church Communications and Marketing
The Heart of Church Communications
Back to Basics, foundation communication skills for church communicators