As we go into the holiday season, many churches are tempted to use colored papers to print brochures, flyers, newsletters and other materials. Lots of orange, brown, green and red paper will be used and though these colors might be appropriate to the season, they may not be the best to get across your message and help people show up to your events. Following are SIX TIPS on paper choice for the holiday season and year round to make for more effective church communications.
#1 Remember Readability
The most important aspect of the paper you use is how well it contributes to the readability of your newsletter or other communication. If people can't read your message nothing else really matters.
People don’t judge a holiday communication based on how fancy the paper is, what color it is or if it is slick or not. What matters is how easy is it to read. If a publication is difficult to read, today’s busy, stressed out readers will simply put it aside and won’t read it.
With these comments in mind, let's look in more detail on:
- Paper opacity
- Paper color
- Publication reproduction method