Video: How to modify an Easter photo with Snagit

For an effective communication campaign it is helpful to have a coordinated image you can use throughout your communications. This short, and extremely easy video will show you how to go from a photo like this:

To a graphic like this:

You do need to have the Snagit program ($49, available at www.snagit.com) to do what is [...]

PDF and text: Jelly Bean Prayer for Children’s Ministry

By using the colors of Jelly Beans, this prayer is a visual way to share the gospel message to children—and to the adults with the children—sometimes candy isn’t nearly as intimidating as a sermon.
It is useful at Easter to enclose in goodie bags, to use as an invitation, use as an illustration during a lesson [...]

VIDEO and PDF Tutorial: How to create resizable graphics with MS Publisher

Wouldn’t it be great to have graphic images you could resize and use both on the web and in print? Wouldn’t it be great to use something like that for a unified graphics look for holidays or ministry campaigns? Wouldn’t it be great to be able to create something like that inexpensively without using an [...]

VIDEO and PDF TUTORIAL: How to create Custom Headers for websites with MS Publisher

Creating a custom header for a website can be an expensive and difficult process, but it can be a very simple process if you do it with MS Publisher. This video does not teach you how to do websites, but if you already have one, for example with WordPress, this will show you how to [...]

Video: The best page layouts for print, e-books, pdfs and the web

Today we are able to repurpose our communications in a variety of ways: print, PDFs, e-books, and the web. Services like www.lulu.com, an online, on-demand publishing company (and the one I use to create my paperback books) allows anyone to create professional-looking books for no upfront costs. However, even though we have these new technologies, [...]

Timeless design and communication principles—tips on consistency, typography, contrast, and content importance

There will never be an end to new technologies coming to the world of church communications. No matter what tools the Lord gives us to use as we share the message of the gospel, there are certain timeless design and communication principles we do well to remember if we want to communicate effectively, no matter what [...]

The medium isn’t the message; the message is the message

With all due respect to Marshall McLuhan, referred to by many as the “high priest of pop culture” I believe his dictum, “THE MEDIUM IS THE MESSAGE” has led many communicators, including some in the church, astray in a tendency to focus foremost on the tools they are using to create their messages, rather than [...]

Answers to basic questions on how to design church communications

“How do I design my bulletin, newsletter, flyer, brochure, all the church communications both in print and online?” “What makes a good design in a church publication?” These are questions every church communicator asks and this article provides some foundational advice no matter what project or media you are designing for.
Understand what design is really [...]

VIDEO: How to plan, measure, and evaluate church communication effectiveness

When you have advertised a church need, for example when you want volunteers to help with a ministry in the church, if you don’t get the response you want, how do you respond?
Many churches respond by assuming that: 1) by simply doing the PR they communicated the need and that people will respond; 2) that [...]

Planning Book PDF download, special edition

This Special Edition of our book on Planning is part of our overall course on planning.
Click here or on the image to get the book.
You can either read the book online or download and print it.
The full length book is available at www.lulu.com/yvonprehn

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