As you share your message in different channels, don’t change the content or look of your message
Many church communicators think they need to change the wording and looks of a ministry message for each channel they use, e.g. that it needs to look different for print and for the web. You shouldn’t do that if you want people to remember and respond to your message. This article will help you identify and effectively and consistently communicate your core content.
Communication strategy frees captives
A daring rescue of captives in the jungles of Columbia took place this week and as the details have been revealed, one comment I heard on NPR provides a useful challenge for church communications. NPR commented on the critical part communication made in the rescue when it was revealed that the government was able to [...]
