The medium isn’t the message; the message is the message
With all due respect to Marshall McLuhan, referred to by many as the “high priest of pop culture” I believe his dictum, “THE MEDIUM IS THE MESSAGE” has led many communicators, including some in the church, astray in a tendency to focus foremost on the tools they are using to create their messages, rather than [...]
The possible future of church communication channels
Once again Apple did it—and the i-phone has changed everything. A white paper sponsored by Neu Star (Jan. 2007) began with this quote: Mobile marketing offers one of the most effective and rapidly evolving opportunities to engage with target audiences in new ways. In the developed world, the cell phone is the ubiquitous “third screen” [...]
Flashy multi-media in church communication and why it doesn’t always work
True story here: A church wasn’t getting the response they wanted to get people to attend the various events of the church including small groups. Their response: Instead of asking folks why they weren’t coming, or doing an informal survey to see what they were or were not communicating with current materials, someone made the [...]
