The importance of internal marketing in the church
Most churches put the majority of their church marketing and communication efforts on getting people to the Sunday morning service. Though this is important, we shouldn’t stop there. Remember, Jesus commanded us to make disciples, not simply worship attendees. We need to learn to use every tool of technology available to get people involved in [...]
As you share your message in different channels, don’t change the content or look of your message
Many church communicators think they need to change the wording and looks of a ministry message for each channel they use, e.g. that it needs to look different for print and for the web. You shouldn’t do that if you want people to remember and respond to your message. This article will help you identify and effectively and consistently communicate your core content.
Flashy multi-media in church communication and why it doesn’t always work
True story here: A church wasn’t getting the response they wanted to get people to attend the various events of the church including small groups. Their response: Instead of asking folks why they weren’t coming, or doing an informal survey to see what they were or were not communicating with current materials, someone made the [...]
Don't hide your PR materials on your website
One of the attendees at my seminar asked me to look at her online newsletter and website. The website was attractive and welcoming, but there were no links to a “newsletter.” However, because I see the publications from hundreds of churches each year, I suspected that the label “Messanger” was probably the newsletter. I clicked [...]
You also communciate by what you don't do—the importance of the people channel
True story here: a couple had started attending a new church. Excited about it, when the church asked for volunteers to work at various tasks for the Easter service, they signed up, adding a little note telling how they were looking forward to doing this, really wanted to serve wherever needed, would come early to [...]
Don't launch a website too soon
People go to church websites for information. I constantly emphasize that in my seminars—they are not going to your church website for their multi-media thrill of the week. A flash intro, moving parts, great graphics—these do not equate to a great church. I was reminded of these lessons, when this week, I was looking at [...]
