VIDEO: From seminar on overseeing, planning, and evaluating church communications
The full title of this video is: Are your church communications actually accomplishing your church’s mission? How to use your communications to make sure changed lives follow inspiring words.
Yeah, a little wordy, but I created the video for a presentation at a church conference and I wanted people to know what they were getting. This [...]
Video: How to create a church website using WordPress.com
WordPress.com is a free software and hosting package that will allow you to create church websites and blogs completely for Free. I love this software! Though WordPress has changed its interface slightly since I did this video it will still give you a good overview of the basics of the program.
Video: How to write to reach today’s audience on the web
Though there is much that is similiar in effective writing on the web to what makes for effective writing on paper, this video will help you understand what works in each area.
For more instruction on this topic, please go to the category on writing.
How a limited number of communication channels limited the ministry of a church
This is the story of how a church communication team asked me why, when they had just redone their website, redesigned their bulletin, and converted their newsletter to PDF format that fewer people than ever were attending events at church. The answers aren’t as simple or as obvious as you might assume. They were making three false assumptions that kept them from being successful. Take time to evaluate your communications to make sure you aren’t doing the same things.
Your church website and the expectations of advertising for special events
When you see an advertisement on TV, in the newspaper, or a magazine what do you do if you want to find out more?
Most likely you’ll check out the website. We go to websites to find out about the details about a product; about the company; about the costs and benefits of our possible purchase. [...]
What’s the best channel to use to communicate the church’s message? Print? Multi-media? Web?
Church communicators today are faced with a challenging choice of communication channels.
In print, bulletins, newsletters, brochures, flyers, and postcards continue to be produced. In addition, most churches today have entered the digital world and PowerPoint presentations, websites, email, and video are also an expected part of the communication ministry. What is essential, what works best, [...]
Don't hide your PR materials on your website
One of the attendees at my seminar asked me to look at her online newsletter and website.
The website was attractive and welcoming, but there were no links to a “newsletter.” However, because I see the publications from hundreds of churches each year, I suspected that the label “Messanger” was probably the newsletter. I clicked on [...]
Don't launch a website too soon
People go to church websites for information.
I constantly emphasize that in my seminars—they are not going to your church website for their multi-media thrill of the week. A flash intro, moving parts, great graphics—these do not equate to a great church.
I was reminded of these lessons, when this week, I was looking at a new [...]
Do we really want to serve others with our church communications?
If asked, “Are you serving yourself or your people with your church communications?” of course I’d answer “My people.” But this morning I read an email newsletter that challenged my assumptions.
The newsletter is from Gerry McGovern, a secular web guru and consultant, who consistently provides thought-provoking materials that have useful application in church communications. Today [...]
Church Bulletins
Connection Cards
The Five Steps of Effective Church Communications and Marketing
The Heart of Church Communications
Back to Basics, foundation communication skills for church communicators
Great Idea Swap
Church Newsletters, #1
Great Idea Swap
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MS Publisher, Editable Templates
Six Church Communication FORMS