The Five Steps Strategy #5: Do not confuse irreverence for relevancy.
We serve a holy God.
There is a tendency today for some in church communications circles to use shocking or flippant language or advertising with the excuse of making the church appeal to the unchurched, or to make their communications appear cutting edge, professional, and contemporary.
This is wrong. As Jesus’ ambassadors and representatives our words and [...]
What church leaders need to do for their church communication creators
This article is for church leaders and those who oversee church communicators. You are responsible for the physical, mental, and spiritual well-being of the people who create your communications. Their job is vital to the growth and success of the church, but often they do their job under very difficult circumstances.
Please consider the following suggestions [...]
Measure success correctly—or why a big turnout doesn’t necessarily mean a successful event
How do you measure success in a church outreach event? Immediately after any event is a great time to evaluate past actions and plan future successes.
A great turnout doesn’t equal great results
I recently looked at a church website that celebrated the great success of their fall outreach by listing the number of hot dogs served and bags [...]
Podcast: Sugar water or sand, how to really change the world
We all give our lives to something. In this podcast, Yvon Prehn uses the challenge Steve Jobs gave to John Sculley, then president of Pepsi when Jobs wanted him to come work for him at Apple when he said, “Do you want to spend the rest of your life selling sugar water or do you [...]
Bible teachers should teach, not conduct public therapy sessions
Teaching is an exacting form of communication. Based on a biblical foundation, teaching in the church is an essential element in enabling people outside the church to understand the truth of the Christian faith and inside the church to instruct believers to grow in Christian maturity. Successful teaching in the church also involves more than our content [...]
Little communication details can accomplish miraculous results
The story of a stubborn general in the Old Testament book of 2 Kings, illustrates the critical importance of not ignoring the seemingly little things in church communication. Many churches are spending lots of money on big communication projects such as website redos or buying predone outreach or marketing pieces. When the money spent does [...]
Don’t plan too far ahead in church communication
Several churches have approached me recently with my opinion on how to create a communication plan for the next five to seven years. They know new technology can be costly and they want to be prepared. Though I admire their desire to be good stewards, planning ahead for five years in church communications, especially when it [...]
YOU CAN DO IT! all the church communications you need to do, in-house, using your people, low cost
YOU CAN DO IT! By that I believe that the Lord gifts and equips every church to be able to do the communication work they need to do to reach the community they are called to reach. This article will encourage you to believe that and act on it in your church.
Always keep the spiritual and the practical in balance
It’s always a temptation in church communications ministry to either over-spiritualize it (pray and don’t send out the invitations on time) or to forget the spiritual part (create a great website and never pray for the people who come to it. In reality, we must always remember both.
Effective Volunteer Recruitment Communications: advice and PDF examples
Every church needs a committed and enthusiastic team of volunteers if all the ministries and needs of the church are to function as a healthy representative of the Body of Christ.
Recruiting that team, training, and keeping them functioning well are some of the major responsibilities of church communicators. Following is some overall advice and then [...]
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