This book is part of our larger, complete book on the 5 Steps of Effective Church Communications and Marketing and it gives the reader a quick overview of the communications needed to help people move from outside the church to a mature follower of Jesus, in other words to help your church fully fulfill the Great Commission.
Question: how can you help unchurched people become mature disciples? Anser: through your communications accomplish the 5 Steps of Invite, Inform, Include, Instruct, and Inspire. This isn't the complete book on how to do it, but it overviews the core communications you need to create.
About the Book
Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."