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Don’t plan too far ahead in church communication

Posted by Yvon Prehn on May 26, 2009 · 0 

Several churches have approached me recently with my opinion on how to create a communication plan for the next five to seven years. They know new technology can be costly and they want to be prepared. Though I admire their desire to be good stewards, planning ahead for five years in church communications, especially when it involves trying to figure out technology, is futile.  

Could you have envisioned your communication world today five years ago?

Think about it. Five years ago, could you have imagined or planned for the iPhone? For texting to be a major way your youth group would communicate? Would skill with Facebook have seemed useful for new staff? Twitter wasn’t even invented. Go back a bit from that. When you finally figured out the computer, did you ever dream of the internet? Seven years ago, did a website, with or without streaming video, seem essential for your church? Had you heard of a blog? I smile to think how outdated all these terms may sound and what new tools we will be using when some of you read this.

Our human nature always wants certainty

We want to know what to expect, what we will have to learn, what things will cost. In addition to being impossible to project and predict technology changes, methods, and costs on a practical level in today’s ever-evolving communication world, there is another thing to consider. Because we don’t know the future in technology, in this area, as in every other area, we need to stay close to the Lord. We need to walk daily with him. we need to listen to his voice. We need to bring all our technology plans and practices before him and measure their value by the values of his Word. We need to plan on being intentional in this area.

Instead, sadly, I so often see a disconnect between the perceived demands of technology and the demands of godly living and trusting Jesus. It’s almost as if some in communications technology, though they would never say it out-loud, act as if Jesus isn’t smart enough to help us in this area.  Asking for daily bread is OK with spiritual stuff, but not with technology.

Plan wisely; listen carefully

We forget the gentle carpenter from Nazareth is also the creator of quantum mechanics. The wisest planning we can do every day, five to seven years from now and always is to plan to grow in our knowledge of his Word, our time in prayer, and our ability to hear his voice.



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